connection2 - managed marketing services presentation 2013

Managed MarketingServices OverviewAugust 2013

About Connection2

Independent B2B Sales & Marketing Agency specialising in the Tech Sector

15+ Years experience in delivering new business for our clients

Ranked in the Top 20 fastest growing B2B marketing agencies

Our clients include...

What our clients say...

“Connection2 has consistently delivered me Sales ready leads that have boosted sales to IBM Partners by 23%.”

“From the very beginning, Connection2 worked with us as a trusted partner, representing our company in an exemplary fashion.”

“The personal approach provided by Connection2 has resulted in a significant return on investment. Put in ‘High Street’ terms, the Connection2 contact with resellers has been reflected by a corresponding increase in basket size.”

...for our clients

We use our Integrated Managed Services to createAwareness & Inbound Dialogue that delivers...

• A stream of qualified leads

• Actionable awareness in your target areas

• And a resulting increase in actual sales

Integrated Managed Services

Data & analytics

Creative & content

Channel development

Lead generation

Marketing automation

Social media

Data and analyticsData sourcing, validation and cleansing

Data ‘health-check’

Data Analytics:

• Profiling and enterprise mapping

• Propensity to purchase / share of wallet

• Partner analytics – ranking / scoring / modeling

Marketing Automation services:

• Re-qualifying/nurture low scoring leads

• Data verification and enhancement

• Data mapping & uploading

Data Management best practice

Creative and content

Copy & creative

Email and landing pages

Web / blog, design and hosting

Graphic design

Digital & social

Direct mail & collateral

Video

Channel development

Business Partner engagement

• Channel analysis and consulting

• Partner Recruitment and on-boarding

• Partner Go-to-Market campaigns

• Syndicated content platform for Partners

• Channel leads through Social Media

• Partner fund management and auditing

Lead generationProven methodology for Demand Gen & NurturingComplements Social Media & Digital campaigns:

• Research & Gap Analysis

• Lead generation / appointment setting

• Tele-prospecting• Prospect nurturing • Partner recruitment /

development

• Chat / click-thru’/ query follow-up

• Tactical sales calling within a campaign

• Tele-sales• Event / webinar boosting• Social Leads

Marketing automation services

Data verification, cleansing and acquisition

Management & reporting of your MA platform

Data dashboard / reporting

Automated follow-up / trigger campaigns

Consulting

Social media

A Managed Service for delivering regular, relevant and approved content to your clients

Lead generation for your social channel

Social marketing prospecting

Social media segmentation

To conclude

Connection2 can help you win New Business:

• Deliver qualified leads

• Develop innovative campaigns

• Integrate your in / out-bound processes

• Automate marketing processes

• Increase your business pipeline

Contacts

Thomas Hughes CEO thughes@connection2.com

Andy Gilbert Group Account Director agilbert@connection2.com

Phil Brooks Operations Director pbrooks@connection2.com

• Beacontree Plaza | Reading | RG2 0BS

• +44 (0)118 923 2700

www.connection2.com