consumer behaviour and the british food market henry matthews. writtle college. england

Consumer Behaviour and the British Food Market

Henry Matthews. Writtle College. England

Writtle College

Brick House Farm

Essex

UK

Consumer Behaviour and the British Food Market

• The British consumer

• Consumer behaviour and the market

• Supermarkets

•Challenges and concerns

UK Population

ONS 2004

UK Socio-DemographicsUK Socio-Demographics

Population

UK Population by Age

UK Socio-DemographicsUK Socio-Demographics

In next 25 years those over 65 will be more than 20% of the population

Average age 38 in 2003. 43

in 2031

People change the place where they live, cities losing population to the surrounding rural areas and towns.

UK Net Migration

UK Socio-DemographicsUK Socio-Demographics

The numbers and social profile of

people varies for each region,

allowing potential for targeting

specific consumer segments.

UK Socio-demographic Groups

UK Socio-DemographicsUK Socio-Demographics

Changes in Family Type

UK HouseholdsUK Households

• Marriage is less popular • Fewer children who tend to be born later• More people living alone• Increase in single parent families

The working population has increased by nearly 4 million in the last 15 years. This has resulted in more money being available to spend in the market

UK EmploymentUK Employment

Changing Working Population

The majority of the increase in the working population is made up by women.

Women’s Role in Employment

ONS 2003

UK EmploymentUK Employment

Comparisons of Hours Worked

UK EmploymentUK Employment

Over 2.5 million people have arrived in the UK since 2000

There are around 2 million Asian and 1 million Black people living in the UK

UK Immigration & EthnicityUK Immigration & Ethnicity