consumer buying trends 2005 january 28, 2005. furniture/today’s exclusive consumer data responses...
Post on 29-Dec-2015
233 Views
Preview:
TRANSCRIPT
Consumer Buying Trends
2005
January 28, 2005
Furniture/Today’s exclusive consumer data
responses of 2,500 households, closely matching the demographic characteristics of all U.S. households
conducted for Furniture/Today by National Family Opinion in January 2005
to examine shopping and purchasing patterns in 2004 and buying plans for 2005.
margin of error of plus or minus 2%.
Consumer Buying Trends
Who answered the survey?% of households responding
Consumer Buying Trends
Age
Under 2525 - 3435 - 4445 - 5455 - 6465 and over
2%11%20%22%29%16%
Region
Northeast
Midwest
South
West
20%
23%
36%
21%
Household income
Under $20,000$20,000 - $29,999$30,000 - $39,999$40,000 - $49,999$50,000 - $59,999
$60,000 - $74,999$75,000 - $84,999$85,000 - $99,999$100,000 - $124,999$125,000 or more
15%13%12%11%8%
13%7%7%8%6%
GenerationGeneration Y 6%Generation X 19%
Younger Baby Boomers 19%Older Baby Boomers 22%Happy Days Generation27%Senior Seniors 7%
Source: Furniture/Today, 2005 Consumer Buying Trends Survey
Source: Furniture/Today, 2005 Consumer Buying Trends Survey
29%Senior seniors
40%Happy Days Generation
43%Older baby boomers
49%Younger baby boomers
55%Gen X
52%Gen Y
% of generation planning to buy furniture and/or bedding in 2005
Consumer Buying Trends
Barbara Walters
Senior seniorsBorn in 1935 or earlierAge: 70+ in 2005
Sophia Loren
Sean Connery
Endowing their children
Downsizing lifestyle
Source: Furniture/Today, 2005 Consumer Buying Trends Survey
Consumer Buying Trends
of Senior seniors
33%
are buying accessories
of Senior seniors
27%
are buying furniture
Goldie Hawn
Bill Cosby
Harrison Ford
Source: Furniture/Today, 2005 Consumer Buying Trends Survey
of Happy Days Generation47%
are buying accessories
of Happy Days Generation42%
are buying furniture
Happy Days Generation
Born between 1936 and 1945Age: 60 - 69 in 2005
Discretionary income
Planning for retirement
Consumer Buying Trends
Oprah
Dolly Parton Cher
Denzel Washingto
n
Source: Furniture/Today, 2005 Consumer Buying Trends Survey
of Older baby boomers
41%
are buying furniture
of Older baby boomers53%
are buying accessories
The “ME” GenerationThe Sandwich GenerationGood economic times
Older baby boomersBorn between 1946 and 1955Age: 50 - 59 in 2005
Consumer Buying Trends
Younger baby boomersBorn between 1956 and 1964Age: 41 - 49 in 2005
Brad Pitt
Demi Moore
Tom Cruise
Hugh Grant
Source: Furniture/Today, 2005 Consumer Buying Trends Survey
Consumer Buying Trends
of Younger baby boomers53%
are buying accessories
of Younger baby boomers
44%
are buying furniture
Soccer MomsCivil RightsFeminism
Will Smith
Ben Affleck
Jennifer Lopez
Ricky Martin
Halle Berry
Source: Furniture/Today, 2005 Consumer Buying Trends Survey
Consumer Buying Trends
of Gen X56%
are buying accessories
of Gen X
51%
are buying furniture
The baby bust
Climbing the job ladder
Fall of the Berlin WallBreak up of the USSR
Gen XBorn between 1965 and 1975Age: 30 - 40 in 2005
Lee Ann Rimes
Prince Willia
m Britney Spears
Justin Timberlake
Consumer Buying Trends
60%of Gen Y
are buying accessories
of Gen Y53%
are buying furniture
Source: Furniture/Today, 2005 Consumer Buying Trends Survey
1 in 3 is a minority9/11, War on Terrorism
The Echo Boom
Gen YBorn between 1976 and 1985Age:20 - 29 in 2005
Venus Williams
top related