content marketing and distribution for pr agencies

Innovative Content Solutions

Content Strategy

Content Development

Content Distribution and

Promotion

ContentMarketing Platform

A complete content marketing, services and software solution

BRANDPOINT

BRANDPOINT COMPLETE SOLUTION

SINCE 1996REPRESENTING TOP BRANDS & AGENCIES

AGENCIES BRANDS

BRANDPOINT CLIENTS

BRANDPOINT SERVICES

BRANDPOINT SERVICES

CONTENT DEVELOPMENT

Content creators’ #1 priority in 2016 is to create more engaging content.* Brandpoint’s staff of expert writers can help fulfill growing demand by creating high-quality, original content ready for publication.Help your clients increase organic traffic by increasing their content footprint. Formats include website and blog content, product descriptions, white papers, eBooks, infographics and more.

BRANDPOINT PRINT PLACEMENTS

Leverage Brandpoint’s industry expertise to assist with your clients’ content development needs.

*CMI/Marketing Profs

Brandpoint has been writing for the world’s biggest brands since 1996.

INFOGRAPHIC DEVELOPMENT

Visual content is powerful: An infographic is 30 times more likely to be read than a text article*

Work with Brandpoint designers for efficient, turnkey design service

Clients can provide data or optional add-on to have Brandpoint conduct research

An effective content marketing program includes more than just words. Infographics capture audience attention and stand out from text-based press releases.

BRANDPOINT INFOGRAPHIC DEVELOPMENT

* HubSpot

CONTENT STRATEGY

BRANDPOINT CONTENT STRATEGY

53% of the most effective marketers have a documented content marketing strategy.* Help clients new to content marketing or those simply looking to maximize the impact of their content.

*CMI/Marketing Profs

Brandpoint is dedicated to capturing the print placements other services may miss. That’s why we created the industry’s first Print Clip Upload Tool.

NEW! PRINT CLIP UPLOAD TOOL

Easiest process in the industry for newspapers to report clips

Get a more accurate account of the print reach of your content

Once a clip is uploaded, we add it to the article and it appears on all Brandpoint reports

BRANDPOINT PRINT CLIP UPLOAD TOOL

BRANDPOINT PERFORMANCE

CONTENT DISTRIBUTIONAVERAGE PERFORMANCE

DISTRIBUTION REPORTING

Your campaign results are captured by real-time, best-in-class reporting and available to you 24/7.

BRANDPOINT DISTRIBUTION REPORTING

Drive additional traffic and engagementwith your content

CONTENT AMPLIFICATION

Cast a wider net to reach new customers

Measure results: See exactly how many people viewed your content

Generate a guaranteed number of visitors clicking to your site

BRANDPOINT CONTENT AMPLIFICATION

BRANDPOINTHUB CONTENT MARKETING PLATFORM

Enables collaboration in one easy-to-use spot

Eliminates e-mail trails and confusionProvides version control: a single master source

Serves as the one source of truth for your content

Publishes your content

Builds custom workflows for each type of content you create

Displays a shared calendar for all to see

Documents deadlines

Stores and saves all approvals

Alerts team when dates are in jeopardy

DASHBOARD

CORE FEATURES

View all your projects at a glance

Choose day, week or month view

Sort content by production stage or content type

BRANDPOINTHUB CORE FEATURES

CAMPAIGN

CORE FEATURES

All content is created and managed within a campaign

Use single or multiple campaigns to segment your efforts and create order

Establish permissions for specific campaigns

BRANDPOINTHUB CORE FEATURES

Planning NotesPersonas/Buyer StagesFull EditorWorkflow StatusSocial ContentSEO ContentTrack Revisions

CONTENT EDITOR

CORE FEATURES

BRANDPOINTHUB CORE FEATURES

WORKFLOW

CORE FEATURES

Customize workflows to your unique needs

Documents and stores a complete revision history

Collaborate online

BRANDPOINTHUB CORE FEATURES

CONNECTIONS

CORE FEATURES

BrandpointHUB auto-publishes your content

Establish publishing connections at the account or campaign level

BRANDPOINTHUB CORE FEATURES

CONNECTIONS

CORE FEATURES

BrandpointHUB autopublishes your content

Establish publishing connections at the account or campaign level

BRANDPOINTHUB CORE FEATURES

• BrandpointHUB Basic is free to all Brandpoint clients

• Streamlined delivery of Brandpoint’s content services and reporting

• Provide entire team with operational view of content strategy and pipeline – no emails required

BASIC PREMIUM• Plan and execute all of your

content marketing across contributors

• Auto-publish your content with platform integrations

• Personalized onboarding and support services

• The most comprehensive features for the lowest cost in the industry

• No long-term contracts or setup fees

• $50 per seat per monthBRANDPOINTHUB COMPARISON

Basic vs. Premium

THANK YOU

952.278.0780 contact@brandpoint.com

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BRANDPOINT THANK YOU