content marketing and distribution for pr agencies
TRANSCRIPT
Innovative Content Solutions
Content Strategy
Content Development
Content Distribution and
Promotion
ContentMarketing Platform
A complete content marketing, services and software solution
BRANDPOINT
BRANDPOINT COMPLETE SOLUTION
SINCE 1996REPRESENTING TOP BRANDS & AGENCIES
AGENCIES BRANDS
BRANDPOINT CLIENTS
BRANDPOINT SERVICES
BRANDPOINT SERVICES
CONTENT DEVELOPMENT
Content creators’ #1 priority in 2016 is to create more engaging content.* Brandpoint’s staff of expert writers can help fulfill growing demand by creating high-quality, original content ready for publication.Help your clients increase organic traffic by increasing their content footprint. Formats include website and blog content, product descriptions, white papers, eBooks, infographics and more.
BRANDPOINT PRINT PLACEMENTS
Leverage Brandpoint’s industry expertise to assist with your clients’ content development needs.
*CMI/Marketing Profs
Brandpoint has been writing for the world’s biggest brands since 1996.
INFOGRAPHIC DEVELOPMENT
Visual content is powerful: An infographic is 30 times more likely to be read than a text article*
Work with Brandpoint designers for efficient, turnkey design service
Clients can provide data or optional add-on to have Brandpoint conduct research
An effective content marketing program includes more than just words. Infographics capture audience attention and stand out from text-based press releases.
BRANDPOINT INFOGRAPHIC DEVELOPMENT
* HubSpot
CONTENT STRATEGY
BRANDPOINT CONTENT STRATEGY
53% of the most effective marketers have a documented content marketing strategy.* Help clients new to content marketing or those simply looking to maximize the impact of their content.
*CMI/Marketing Profs
Brandpoint is dedicated to capturing the print placements other services may miss. That’s why we created the industry’s first Print Clip Upload Tool.
NEW! PRINT CLIP UPLOAD TOOL
Easiest process in the industry for newspapers to report clips
Get a more accurate account of the print reach of your content
Once a clip is uploaded, we add it to the article and it appears on all Brandpoint reports
BRANDPOINT PRINT CLIP UPLOAD TOOL
BRANDPOINT PERFORMANCE
CONTENT DISTRIBUTIONAVERAGE PERFORMANCE
DISTRIBUTION REPORTING
Your campaign results are captured by real-time, best-in-class reporting and available to you 24/7.
BRANDPOINT DISTRIBUTION REPORTING
Drive additional traffic and engagementwith your content
CONTENT AMPLIFICATION
Cast a wider net to reach new customers
Measure results: See exactly how many people viewed your content
Generate a guaranteed number of visitors clicking to your site
BRANDPOINT CONTENT AMPLIFICATION
BRANDPOINTHUB CONTENT MARKETING PLATFORM
Enables collaboration in one easy-to-use spot
Eliminates e-mail trails and confusionProvides version control: a single master source
Serves as the one source of truth for your content
Publishes your content
Builds custom workflows for each type of content you create
Displays a shared calendar for all to see
Documents deadlines
Stores and saves all approvals
Alerts team when dates are in jeopardy
DASHBOARD
CORE FEATURES
View all your projects at a glance
Choose day, week or month view
Sort content by production stage or content type
BRANDPOINTHUB CORE FEATURES
CAMPAIGN
CORE FEATURES
All content is created and managed within a campaign
Use single or multiple campaigns to segment your efforts and create order
Establish permissions for specific campaigns
BRANDPOINTHUB CORE FEATURES
Planning NotesPersonas/Buyer StagesFull EditorWorkflow StatusSocial ContentSEO ContentTrack Revisions
CONTENT EDITOR
CORE FEATURES
BRANDPOINTHUB CORE FEATURES
WORKFLOW
CORE FEATURES
Customize workflows to your unique needs
Documents and stores a complete revision history
Collaborate online
BRANDPOINTHUB CORE FEATURES
CONNECTIONS
CORE FEATURES
BrandpointHUB auto-publishes your content
Establish publishing connections at the account or campaign level
BRANDPOINTHUB CORE FEATURES
CONNECTIONS
CORE FEATURES
BrandpointHUB autopublishes your content
Establish publishing connections at the account or campaign level
BRANDPOINTHUB CORE FEATURES
• BrandpointHUB Basic is free to all Brandpoint clients
• Streamlined delivery of Brandpoint’s content services and reporting
• Provide entire team with operational view of content strategy and pipeline – no emails required
BASIC PREMIUM• Plan and execute all of your
content marketing across contributors
• Auto-publish your content with platform integrations
• Personalized onboarding and support services
• The most comprehensive features for the lowest cost in the industry
• No long-term contracts or setup fees
• $50 per seat per monthBRANDPOINTHUB COMPARISON
Basic vs. Premium
