distribution in china - pr newswire israel
Post on 17-Oct-2014
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Presentation from the China event held on March 27, 2014 by PR Newswire Israel as part of a conference title - How to reach the media in China.TRANSCRIPT
Distribution in China
PR Newswire Israel
China Media Landscape
Traditional Media Landscape
World’s largest print media
2,000 newspapers and 9,000 magazines currently in circulation
High levels of censorship in national press
State-run titles wield the most influence in political news and current affairs
Business press and online trade titles have seen increasing independence and authority in recent years
374 television channels – but only one national broadcaster – CCTV
Television is the core news medium for China’s 1.3billion citizens with a 97% penetration rate
World’s largest print media
2,000 newspapers and 9,000 magazines currently in circulation
High levels of censorship in national press
State-run titles wield the most influence in political news and current affairs
Business press and online trade titles have seen increasing independence and authority in recent years
374 television channels – but only one national broadcaster – CCTV
Television is the core news medium for China’s 1.3billion citizens with a 97% penetration rate
Online – Top News Sites
China has more than 564 million active internet users
Broadband penetration rate is 98%
The internet is the primary news source for influential groups – particularly the young and university educated population
But… Internet censorship remains a problem – with the “Great Firewall of China” blocking access to many Western news services like the BBC
Most websites in China are aggregators – not purveyors of original content
China has more than 564 million active internet users
Broadband penetration rate is 98%
The internet is the primary news source for influential groups – particularly the young and university educated population
But… Internet censorship remains a problem – with the “Great Firewall of China” blocking access to many Western news services like the BBC
Most websites in China are aggregators – not purveyors of original content
Leading Social and Search Platforms
Search Engine
Microblogging
Blogging
Instant Messaging
Social Networking
80% Market
Share in China
243 millionusers
60 million blogs
1.3 billion users
190 million users
500 million users
712 million users
172 million users
300 million users
16% Market
Share in China
Rest of World China
PR Newswire in China
APAC Staff and Office Footprint
PR Newswire Offices
BangaloreBeijing
ChengduDelhi
HangzhouHong Kong
Kuala LumpaJakartaMumbaiSeoul
ShanghaiShenzhenSingapore
SydneyTaipeiTokyo
History
2001 – PRN enters China2008 – Buyout of Xinhua Finance2008 – Expansion into India2009 – Expansion into Singapore2010 – Expansion into Australia2013 – Expansion into Malaysia
2014 – 150+ staff in 16 offices
PR Newswire in China
BEIJINGBEIJING
CHENGDUCHENGDU
SHENZHENSHENZHEN
HONG KONGHONG KONG
HANGZHOUHANGZHOU
SHANGHAISHANGHAI
China Wire Distribution
MediaMedia
Balanced Reach
17,000 registered journalists from 7,000 media points:
•800+ general media•4,000+ trade titles•50 Foreign media outlets•3,000 Websites •All major financial terminals•500,000 Social Media followers across all platforms
.
Balanced Reach
17,000 registered journalists from 7,000 media points:
•800+ general media•4,000+ trade titles•50 Foreign media outlets•3,000 Websites •All major financial terminals•500,000 Social Media followers across all platforms
.
PRN China – A Unique Distribution Network
SocialSocial
WebWeb
Our Chinese online reach is second only to the US in terms of breadthOur Chinese online reach is second only to the US in terms of breadth
Embedded Social Media Tags
Embedded Social Media Tags
News “Highlight” can immediately
be shared on Weibo platform
News “Highlight” can immediately
be shared on Weibo platform
Embedded hyperlinks
Embedded hyperlinks
More Company News
More Company News
Accompanying photo
Accompanying photo
Company LogoCompany Logo
News Release in XHTML Format
Reporting – Infinity Group
Coverage Potential Audience
News Sites 152 million
Social Media 611 million
Mobile Sites 1.1 millionRelease is republished on dozens of websites – including China.comRelease is republished on dozens of websites – including China.com
Release Highlights are aggregated via massive social media networksRelease Highlights are aggregated via massive social media networks
Reporting – SCR
120 million visitors
120 million visitors
Release posted to ifeng.com – one of the most-trafficked sites in China Release posted to ifeng.com – one of the most-trafficked sites in China
Coverage Potential Audience
News Sites 126 million
Social Media 207 million
Mobile Sites 366,000
Reporting – International Diamond Week
Release appeared on several sites in Entertainment and fashion verticalsRelease appeared on several sites in Entertainment and fashion verticals
Coverage Potential Audience
News Sites 127 million
Social Media 185 million
Mobile Sites 1.1 million
China Distribution – Multimedia News Releases
China Multimedia News Release
Porsche, adidas, Federal Reserve, Paypal, Sydney Opera House and many more…Porsche, adidas, Federal Reserve, Paypal, Sydney Opera House and many more…
China MNR – Page Details
Header / LogoHeader / Logo
Video / PhotoVideo / Photo
Social Media Sharing Buttons
Social Media Sharing Buttons
Responsive page for desktop and mobile browser
Responsive page for desktop and mobile browser
BackgroundBackground
Call to Action button
Call to Action button
Related LinksRelated Links
Live social media feed
Live social media feed
Invoke Immediate Interaction Add a call-to-action button to drive engagement with your audience
Share Your Content to Chinese social media platformsAdd your social widgets to further engage with your targeted audience
Seamless Display on Any DeviceWhether an Android or iOS user, your MNR will appear effortlessly on any device
Live Twitter/Facebook/Weibo Feed Communicate and witness live feeds with your audience in real time
Instant WeChat Sharing FunctionUsing a QR code, your MNR is easily sharable to Chinese mobile users
China MNR – Special Features
Beyond the Wire – Other PR Newswire Services
China Social Post
SINA Weibo•The most influential Twitter-style microblogging services in China•PR Newswire maintains16 industry-specific, V-certificated accounts, attracting 200,000 followers, mostly journalists, editors, corporate executives and opinion leaders•Our primary account @ 美通社资讯 has 135,000 high-profile followers, including more than 8,000 Chinese journalists, expanding the potential coverage of your story to an audience of over 20 million people
Other Networks:
•Tencent Weibo•NetEase Weibo•SOHU Weibo
SINA Weibo•The most influential Twitter-style microblogging services in China•PR Newswire maintains16 industry-specific, V-certificated accounts, attracting 200,000 followers, mostly journalists, editors, corporate executives and opinion leaders•Our primary account @ 美通社资讯 has 135,000 high-profile followers, including more than 8,000 Chinese journalists, expanding the potential coverage of your story to an audience of over 20 million people
Other Networks:
•Tencent Weibo•NetEase Weibo•SOHU Weibo
China Media Monitoring
Compare competitors
Compare competitors
Crisis management
Crisis management
Buzz trends for brands
Buzz trends for brands
Effective Communications Hand-out
Get to know your audience
Get to know your audience
SEO and visibility tips
SEO and visibility tips
Content in key – Make sure your press release is
well crafted
Content in key – Make sure your press release is
well crafted
General rulesGeneral rules
