pr newswire multicultural content solutions & pricing guide

Content

engagement and workflow solutions for Pr / ir / Csr / marketing

engage oPPortunity everywhere(888) 776-0942 | www.prnewswire.comCopyright © 2011 Pr newswire association llC. all rights reserved.

One communications strategy does not fit all when it comes to a diverse, multicultural audience.

Fortunately, one communications platform does.

Pr newswire delivers tailored communications solutions that are comprehensive and culturally relevant. from our news distribution and online advertising and posting platforms to our media partnerships, we help you reach and interact with targeted multicultural audiences within the u.s. we offer you roi-driven results for your multicultural outreach, as well as the ability to order our services individually or as part of a custom solution that addresses your organization’s unique needs. Plus, our dedicated online member Center makes it easy and convenient to get information about any of our services, place orders, track your results and more.

interested in engaging multicultural audiences at work, at home and on the go? we can help with print, digital, broadcast, online web site and blogs, outdoor and in-airport placements placements.

We’ve got connections.

we’ve built strong relationships with journalists. thousands of reporters have registered with our industry-only Pr newswire for Journalists network to receive news covering multicultural markets. Pr newswire has a strategic partnership with unity: Journalists of Color, an extensive network that includes members of the major national journalist associations covering the Hispanic, african american, asian american and native american communities. and when it comes to social media, Pr newswire has you covered, offering embedded tools in every release that enable readers and bloggers to easily bookmark and share content.

in addition, our Profnet en español service helps connect spanish-language journalists with expert sources who are uniquely qualified to deliver comments and data in spanish. our Hispanic and latin american media expertise helps you drive strategic results for your communications plan.

We are always developing new options to reach expanding, diversified multicultural communities. Be sure to ask your PR Newswire representative about our latest offerings.

the combined annual purchasing power of the Hispanic, african american, asian and native american communities is $2.5 trillion and growing. source: selig Center for economic growth, terry College of Business, the university of georgia, may 2010

PR Newswire Multicultural Solutions & Pricing Guide

(888) 776-0942 | www.prnewswire.comCopyright © 2011 Pr newswire association llC. all rights reserved.

Multicultural Markets

400 word each addt’l news release 100 words

Multicultural Markets Newsline ........... $1,025 .................. $235

Pr newswire’s most comprehensive multicultural circuit reaching

Hispanic, african american, asian american and native american

media in the u.s., including hundreds of newspapers, magazines,

national wire services, broadcast media, databases and web sites.

includes translation into spanish and Chinese.

Upgrade to include full US1 newsline

at highly-discounted rate ................ $1,485 ................. $260

2

National Hispanic NewslinesPr newswire’s communications platform for this market was built by industry experts at Hispanic Pr wire who know how to effectively reach the media serving the Hispanic community.

interested in engaging Hispanics at work, at home and on the go? we can help via our network of guaranteed media placements and much more.

National Hispanic Distribution

Pr newswire has the most credible and comprehensive platform to help you tell your story to and through Hispanic media, digital and organizations. Plus, whenever you distribute your story via one of our Hispanic newslines, you’ll get free translation and guaranteed online placement on more than 100 Hispanic news web sites, including yahoo! en espanol, tVnotasusa.com, terra.com, siempremujer.com, waPaamerica.com, americanlatino.tv and many more.

additionally, Hispanic Pr wire has secured more guaranteed online placements which are specific to selected news categories. for example, members distributing their news via our entertainment-related news categories obtain exclusive posting of their news to more than a dozen popular spanish Broadcasting system radio web sites as well as posting on the sBs national tV web site mega.tv and the sBs entertainment portal lamusica.com.

free translation is included with all Hispanic market distributions.


National Hispanic Newsline ............... $595 ................... $140

this new offering streamlines your Hispanic market

communications by helping you pinpoint your distribution by

news category. translation is included. general Hispanic news

sources are also included. Choose one of the following areas to

more strategically deliver your national news:

Add additional categories (from list above) ................... $105 each

extend your reach and your savings by adding one or both of the following popular distributions, which are offered at a special rate when combined with the national Hispanic newline:

National Hispanic Newsline + US1 .... $950 .................... $220our most comprehensive u.s. distribution

National Hispanic Newsline

+ Latin America ....................................... $1,205 ..................... $305spanish translation included

56% of adult u.s. Hispanics are online. By 2012, nearly 30 million adult u.s. Hispanics will be online. source: emarketer, July 2008

arts & Culture automotive Business & finance education entertainment family & living fashion & Beauty food & Beverage general

government & Politics Health Human interest ibero-america immigration internet & technology marketing sports & recreation travel & tourism

Multicultural Solutions & Pricing Guide



Regional Newslines

Regional Hispanic Newsline ................ $435.................. $110 reach u.s. Hispanic media in the either northeast, midwest, southeast or west/southwest. spanish translation is included.

Regional Combination Package ........... $615…….....….... $175 reach u.s. Hispanic and general market media in the northeast, midwest, southeast or west/southwest . spanish translation is included.

Hispanic Public Affairs Newslines

these strategic newslines put your information in front of Hispanic opinion leaders at the national, state or city level. (english-only distribution.)

Hispanic Public Affairs Top 500 ........ $415.................. $95

Hispanic Public Affairs Top 300 ........ $340.................. $85

Hispanic Public Affairs Top 100 ........ $220 ................. $65

Add a Photo to Any Hispanic Release

Add a photo to any Hispanic Newsline ............................. $250 Each additional photo ................................................... $100

Hispanic WebKit ................................................................. $300 Each additional WebKit photo ..................................... $125

available as an add-on to any Hispanic newsline distribution, the Hispanic webkit is a cost-effective way to deliver rich media content with your message. includes photo distribution, hyperlinked text, Pdf links, live web site previews and release and photo posting on HPrw’s online guaranteed placement network.

Add a Hispanic Photo with NewsCom .............................. $400

the newsCom photo archive offers access to 8,000 national and international photo editors at newspapers, trade publications, broadcast media and web sites. Photos are archived on newsCom. this pairing includes distribution via newsCom and posting to HPrw’s online guaranteed placement network.


State & Local Hispanic Newslines

Pr newswire targets your news geographically to reach key regional, state and local media. spanish translation is included.

Arizona ............................................ $310 ................... $100

Phoenix ....................................... $205.................... $55

California ......................................... $325 ................... $100

Los Angeles ................................. $205.................... $55

San Diego ................................... $205.................... $55

San Francisco/San Jose ............. $205.................... $55

Florida ............................................. $310.................... $100

Central Florida (Tampa/Orlando) $205.................... $55

Miami/Fort Lauderdale ................ $205.................... $55

Georgia ............................................ $310.................... $100

Illinois ............................................... $310.................... $100

Chicago ...................................... $205.................... $55

New York/New Jersey ....................... $310.................... $100

NYC ............................................ $205.................... $55

North Carolina/South Carolina ......... $370.................... $90

Texas ................................................ $310.................... $100

Dallas/Fort Worth ........................ $205.................... $55

El Paso.......................................... $205.................... $55

Houston ...................................... $205.................... $55

McAllen/Brownsville .................... $205.................... $55

San Antonio ................................ $205.................... $55

Washington, DC Region ................... $220 ................... $60

Puerto Rico ....................................... $310 ................... $100

Additional State Hispanic Newsline... $240 ................... $75 Additional City Hispanic Newsline..... $205.................... $55

Local Combination Packages

the following bilingual combination packages target both Hispanic and general market media. spanish translation is included.

California + California Hispanic Newsline ........ $415 ................... $120

Chicago + Chicago Hispanic Newsline ........... $395 ................... $95

Florida + Florida Hispanic Newsline ............. $395 ................... $95

NY Metro + NYC Hispanic Newsline .................. $415 .................. $120

DC Region + DC Region Hispanic Newsline .......................... $415 ................... $120

Texas + Texas Hispanic Newsline................. $395 ..................... $95

His

pani

c M

arke

t So

luti

ons

3

Complimentary Hispanic ROI Reporting

Pr newswire includes complimentary reporting tools with every Hispanic distribution so that you can match your media relations efforts with those reporters most interested in your story.

• ReleaseWatch™ Hispanic Report – tracks a relevant sampling of where your bilingual news release appeared online within the first two hours of distribution.

• Hispanic Read Reports – extends your media sampling to the first 12 hours following distribution.



4

ProfNet en Español

Profnet en español is a new resource that connects spanish-language media with spanish-speaking experts.

increase your coverage by responding to queries sent by journalists and producers from the u.s., latin america and across the globe. increase your chances of being quoted in print by providing commentary in spanish via expert alerts Build and foster new relationships with spanish-language media.

Journalists are constantly searching for spanish-speaking experts who can comment on everything from sports, health and technology to politics and fashion. Begin reaching this media in-language today with Profnet en español.

Don’t miss the opportunity of possibly becoming a:

talk show guest

news analyst

article source

regular guest

Columnist …. in spanish!

ProfNet en Español Introductory Rates

Monthly Subscription (3-month min) .................................. $90 Annual Subscription ………................................................... $900

Contact [email protected] for more information.

Hispanic MEDIAbase

nobody knows Hispanic media like Hispanic Pr wire. when you need to reach journalists, broadcasters and bloggers who go beyond event-driven Hispanic news, you need Hispanic mediabasetm, powered by Hispanic Pr wire.

Hispanic Pr wire has been collecting and updating the largest database of u.s. Hispanic media contacts for over a decade. now, we’re making more than 5,000 contacts available to you in a user-friendly database that helps you pinpoint the media outlets, media markets and even specific journalists that are open to receiving your story pitches.

Hispanic MEDIAbaseTM can help you:

launch a Hispanic blogger campaign and encourage social media sharing, giving your message the opportunity to go viral

Create and save individual, targeted u.s. Hispanic media lists for your clients or organizational news concerning healthcare, consumer goods, travel and tourism, and more

find individual Hispanic journalists and send a personalized pitch about your upcoming product launch

tell your story to the radio and television broadcasters who are most likely to invite your Hispanic expert spokesperson to the studio for a live interview

and much more!

expand your Hispanic outreach with access to more than 5,000 u.s. Hispanic print, online and broadcast media contacts in the united states and Puerto rico with Hispanic mediabase. Contact Pr newswire today for more information on annual subscription rates

Hispanic MEDIAbase Annual Subscription..................................... $985

Visit us online at www.hispanicmediabase.com or e-mail [email protected] to get started today.

there are more than 453 million people around the world who speak spanish fluently. an estimated 35 million u.s. residents who speak spanish at home.source: internet world stats 2008

>

>

>>

>

>

>

>

>

>



Each Interactivo MNR includes:

Wire & Web distribution: national Hispanic distribution, including guaranteed online placement on more than 100 Hispanic news web sites and Pr newswire for Journalists, (www.prnewswire.com/media), where tens of thousands of registered journalists and bloggers generate more than one million news release views per month

Video placements: Custom distribution to 150 Hispanic & mainstream news, video & social portals with a total audience reach of over 30 million that includes: youtube, star media, yahoo! en español, msn en español, google Video, mi gente, mi grito, tutV, Que Pasa and many others.

Multimedia content: up five minutes of encoded video, audio or flash animation. stored for up to one year

Images: two photos, one logo, two additional graphics, plus screen grab from video content

Links: up to five links to supporting content, including Html and Pdf files

Text distribution: 500 words included; $140 for each additional 100 words

Social Media Tagging: each imnr is tagged for the following sites: facebook, twitter, delicious, technorati, digg, google, yahoo!, reddit and newsvine. “forward to a friend” e-mail option for viral marketing is also included.

Call to Action: add a customized widget or button to allow your audience to get more involved with your message

NY Times Square & Las Vegas Photo Distribution: your photo displayed on the reuters sign* in times square (nyC) and expose it to 1.5 million visitors along with a 100-character caption. Photo will also appear at fashion show mall **on the las Vegas strip.

Ongoing Video Access Reports

Spanish translation (if needed)

Interactivo Basic MNR ......................................................... $1,500 $140 overage for each 100 words after the first 500 words

the interactivo Basic mnr is a cost-effective, multimedia tool that includes posting of rich media content to HispanicPrwire.com and photo posting to nearly 100 news web sites. Price includes archiving for up to one year on HispanicPrwire.com, Prnewswire.com and Pr newswire for Journalists.

Each Interactivo Basic MNR includes:

National Hispanic news distribution with up to three photos

Times Square Latino: message board posting of photo with headline in spanish to the reuters sign* in times square

Posting of up to five PDF documents on HispanicPrwire.com along with up to ten hypertext links

ROI Reporting via releasewatchtm latino and multiVu’s Comprehensive Custom reports

Spanish translation (if needed)

*The Reuters Sign in Times Square is provided through a partnership with Times Square2, a Thomson Reuters alliance.**Content restrictions apply.

MultiVu™ LatinomultiVutm latino offers a full suite of media solutions for television, radio and the internet, including production and distribution of:

Interactivo Multimedia News Releases (MNRs)

Audio News Releases (ANRs)

Satellite Media Tours (SMTs)

Public Service Announcements (PSAs)

Media training

B-roll video footage

Hispanic Blogger Media Tour

and more

our staff of seasoned media professionals has extensive

broadcast and product experience in both the u.s. and latin

american markets. multiVu™ latino can provide turnkey solutions,

consultation and targeting support so that you can share your

message with the Hispanic community in both english and

spanish.

Contact 1-866-580-5326 or [email protected] for pricing and additional information.

Interactivo Multimedia News Releases

Pr newswire’s multicultural division has set the gold standard for delivery of multimedia content to u.s. Hispanic consumers and media. depending on the scope of your project, the multimedia materials you have available and your budget, you may choose from two options:

Interactivo MNR ........................................................ $3,250 $140 overage for each 100 words after the first 500 words

the interactivo mnr is your most robust choice when you need a social networking tool to help you mass distribute your video to the Hispanic market. Combine video, audio and photos with a Hispanic-targeted news release. this web-based multimedia tool cost-effectively delivers your rich media content to more than 100 Hispanic social networks and news sites. not only does multimedia content help you get noticed, it can also help extend the life of your message to all the audiences that you are targeting – from the media and consumers to the financial community and other key audiences.

5

>

>

>>

>>>>



Internet Interactivo Multimedia News Release (IMNR)

ARCTM Multimedia Platforms

Hispanic Blogger Media Tours

Online Video: webisodes Production & distribution

Online Web Placements on Top Hispanic News Destinations

Microsite Development

Hispanic Audio & Video Webcasting

DIgital Newsrooms: Host all your multimedia assets for easy access by the media

Additional Hispanic Services

Professional Media Training

Assignment Photography: Professional photographers for your next Pr event

Times Square & Las Vegas Photo/Video Postings: Placement of your photo or video on the largest digital screens in the world

Video Production: Corporate videos and highlight reels

6

Digital Outdoor Multimedia Distribution: Times Square Latino & Las Vegas Strip

Put your photo and spanish-language headline or video in front of the more than 1.5 million people who visit times square each day by placing your message on the reuters sign* in the heart of times square. or, if you prefer, you can target the tourists and convention goers who visit las Vegas with placement on the fashion show mall sign on the las Vegas strip.

Photo and video distribution to either or both of these locations can be purchased on its own or in conjunction with a news release.

*The Reuters Sign in Times Square is provided through a partnership with Times Square2, a Thomson Reuters alliance. ** Content restrictions apply.

Targeting ServicesmultiVutm latino can help you reach the fast-growing Hispanic community via our portfolio of media solutions for television, radio, print and the internet.

Television TV Newsbreaks “Breves Informativos”: 60-second segments with guaranteed placements on networks such as univision, telemundo, Cnn en español and many more

B-Roll Packages

Satellite Media Tours (SMT)

Co-op Satellite Media Tours: full year calendar available

Media Relations and Pitching Services: u.s. & latin america

TV Public Service Announcements

Video Monitoring Services

Radio/Audio

Audio News Releases (ANR): reach more than 250 Hispanic radio stations

Radio Media Tours (RMT)

Podcasts

Radio Public Service Announcements (PSAs)

>

>

>>

>>>

>

>

>

>

>

>>

>>

>

>

>

>>>

>



Additional Multicultural Markets 400 word each addt’l

news release 100 words

African American Market Solutions

African American Newsline .................................... $300.................... $90 Pr newswire’s cost-effective distribution that provides access to key newspapers, magazines, national wire services, broadcast media, online services, databases and web sites serving the african american market. distribution includes roi reporting.

Urban Multimedia News Release ............................................................ $3,350 multimedia news releases (mnrs) make it easy to deliver your news in a multimedia format blending video, audio, text, logos, photos and related documents into a dynamic Html platform. existing video and audio footage from commercials, product launches, fda approvals and Ceo presentations can be visually packaged with text, photos, hyperlinks, documents and more to help expand the audience reach of your news.

B-Roll Audio Production ................................................................... $2,500 scripting, editing and voice over of existing b-roll footage into a consumer friendly segment for placement on targeted web sites. extra costs apply for the production of new video (60 second – 3 minutes)

Urban Audio News Release (with production) ....................................... $7,000 a scripted, produced 30-second audio package with sound bites from your spokesperson and voiceover narration formatted to fit urban radio newscasts. Preliminary report available within 24 hours. Comprehensive final report approximately two weeks after anr distribution that will include station call letters, market ranks and estimated audience.

Asian and Pacific Islander Market Solutions

North American Chinese Newsline ........................ $375 ....................... $100 this newsline provides access to areas where asian and Pacific islanders live, work and consume media. this cultural newsline reaches 245 media points serving the asian and Pacific islander community, including 46 Chinese-language web sites.

includes translation to simple and traditional Chinese. discounts available when ordered with any other newsline.

Native American Market Solutions

Native American Newsline ..................................... $180 ....................... $50 Pr newswire has its finger on the pulse of this fast-growing market with a newsline that makes reaching native americans a priority. this newsline gives you unparalleled access to newspapers, magazines, national wire services, broadcast media, online services, databases and web sites serving native american communities nationwide. distribution includes 90 media outlets serving the native american market, including the native american times, the largest, independently-owned native newspaper, as well as native youth magazine and others.

discounts available when ordered with any other newsline.

Complimentary ROI Reporting from PR Newswire

releasewatchtm and media access reports are automatically included with each english-language distribution, allowing your investment to go further while monitoring the results of your release.

Add

itio

nal M

ulti

cult

ural

Mar

kets

7

84% of african american households have cable tV and 87% listen to the radio in a given week, while 81% watch dedicatedsource: “Black america today” study, by radio one inc. and yankelovich

2.5 million people aged 5 and older speak Chinese at home. after spanish, Chinese is the most widely spoken non-english language in the country. source: 2006 american Community survey

the estimated population of american indians and alaska natives is 4.5 million.source: u.s. Census, may 2008


pr newswire multicultural content solutions & pricing guide

Documents