pr newswire - social media: definition, context & principles
DESCRIPTION
Presentation given by Jamie Brader at a PR Newswire event in London on May 15, 2008TRANSCRIPT
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Social Media: definition, context & principles
Jamie Brader
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The Web 2.0 Five C’s
Content
Collaboration
Converged Services
Community
Conversation
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The Cluetrain Manifesto
www.cluetrain.com
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Source: Dan Armano, Critical MassURL: http://darmano.typepad.com/logic_emotion/2007/03/twitter_love_ha.html
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Social Media Statistics
March 08?
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Social Media Statistics
• More than 70 million active users• Active users doubling every 6
months• The fastest growing demographic
is those 25 years old and older
• More than 110 million active users• Approx 12% growth YOY
(Comscore & Nielsen)• 85% are of 18 years old or older• 300,000 new users per day
Source: Jeremiah Owyang & FacebookURL: http://www.web-strategist.com
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Social Media Principles
• Open• Honest• Accurate• Accessible• Personal
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Source: http://www.flickr.com/photos/meepocity/