content marketing for higher education tx gap

Content Marketingin Higher Education

Mark Barrera

Content Marketing• Content marketing is the creation

and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.

Content Marketing• Audience Segmentation• Content Types• Editorial Calendar• Distribution• Measure Success

• Audience Segmentation•Location•Life Situation•Academic Standing•What are They Looking For–Pain Points

Content Types

–Images•Campus Activity•Humor

Rich Media

Events•Pre•During•Follow-up

Rich Media

Infographics

Content Types–Evergreen •Research•Guides•How Tos

Editorial Calendars

Distribution• Social Media• Share via Email• Partnerships• Press / Media

• Allow Content to be Shared Easily

Automation

• Preschedule• Blog Posts• Press Releases• Social Media

Measure

Contact MeThis Presentation Can be Downloaded at http://www.slideshare.net/markbarrera

• Mark Barrera – 214-908-0954– BarreraSearchMarketing.com– DFWSEM.org– November 14th – State of Search Conference• http://www.stateofsearch.org