content marketing in europe, 2015 - statistics & insights

Solved by the Leading European Industry Experts

TOP CONTENT MARKETING CHALLENGES OF

2015Driving Content

Marketing Success

IN EUROPE

Content marketing is not a new concept.

Marketers know that the consumer is in complete control of when and how they buy.

So how do marketers compete in a world where everyone and their mom is trying

their hand at content marketing?

Last year, HubSpot & Smart Insights surveyed marketers across Europe to

find out what was going on with content marketing.

It was so successful, we did it again this year.

It was so successful, we did it again this year.

Then, we shared the results with top marketing thought leaders

across the globe.

Here’s what we learned ...

CONTENT MARKETINGis competitive.

97%of marketers believe in the power of content marketing.

71%of businesses are creating more content in 2015 compared to 2014.

20%

36%

22%

Over 25% of companies are increasing internal headcount forcontent marketing ...

and 28% are increasing investment in agency resources this year.

CONTENT MARKETINGis challenging.

68%Rate their content marketing as basic or inconsistent.

55% cited concerns with content quality.

58% cited concerns with content frequency.

of businesses have trouble measuring content effectiveness & ROI.

51%

CONTENT MARKETINGis effective.

Developing a content marketing strategy or plan is the top rated technique for managing content marketing at

79%

67%of marketers deem blog posts or articles as the most effective content format.

Want more?

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See how your content marketing strategy stacks up against others in your industry.

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Download the full report!

See how your content marketing strategy stacks up against others in your industry.

CLICK TO DOWNLOAD