Research Institute of Organic Agriculture FiBLinfo.suisse@fibl.org, www.fibl.org

The Organic Market in Europe 2017: Current Statistics

February 14, 2019Nuremberg, GermanyThe Global Organic Market. BIOFACH Congress 2019Helga Willer and Julia lernoud

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Milestones 2018

• New EU organic regulation published; work on the implementation regulation in progress. New regulation will come into force in 2021

• Organic regulations passed in the Russian Federation, Ukraine and Belarus

• Proposal on the new Common Agricultural Policy (2021 to 2027) was launched.IFOAM EU “the next CAP should reinforce this by better rewarding farmers for the public goods that they provide”

• According to first available data for 2018, the organic area and market continued to grow.

20 February 2019 2

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The World of Organic Agriculture 2019www.organic-world.net

• The 20th edition of ‚The World of Organic Agriculture‘, was published by FiBL and IFOAM – Organics International in February 2019.

• Data tables• Country and continent reports• Markets, standards, policy support

Get your copy at the FiBL Stand in Hall 1/553 or the stand of IFOAM - Organics International (1/451)www.organic-world.net

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Acknowledgements

• Swiss State Secretariat of Economic Affairs SECO

• International Trade Centre ITC

• Coop Sustainability Fund

• NürnbergMesse, the organizers of BIOFACH

• IFOAM – Organics International

• More than 200 experts from all parts of the world contributed to the FiBL survey 2019.

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EUROPE: ORGANIC FARMLAND 2017

Spain

Italy

France

Germany

Others

0.0 0.5 1.0 1.5 2.0

1

2

3

4

5

Million hectares0% 20% 40%

0

2

4

6

8

10

12

14

16

1985 1993 2001 2009 2017

Mill

ion

hect

ares

2.9% of Europe s farmland is

organic (EU 7.2%)

Europe14.6

Million ha

Spain 2.1

Million ha

Over half of Europe´s organic farmland is in 4 countries.

The country with the largest area of organic farmland is in Spain, followed by Italy and France.

Ten countries have 10% or more of their agricultural land under organic management.

In 2017 over one million hectares morewere reported compared with 2016.

Source: FiBL survey 2019 www.organic-world.net

Distribution of organic agricultural land by country 2017

Top 5 countries with the largest areas of organic agricultural land 2017

Top 5 countries, where more than10 percent of the farmland is organic 2017

Growth of the organic agricultural land 1985–2017

Italy

France

Germany

Russian Federation

Spain Liechtenstein

Italy

Sweden

Estonia

Austria

Percentage

+75% in the decade

2008-2017

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050

100

150200250

300350400

450

Gro

wth

in %

Europe: Market growth and area growth compared2000-2017Source: FiBL/AMI

Area growth Retail sales growth

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7.0 8.2 9.3 10.1 11.0 11.813.9

16.1 17.4 18.1 19.521.3 22.7 24.2

26.330.1

33.837.3

6.5 7.6 8.6 9.4 10.2 11.013.1

15.2 16.3 16.9 18.019.6 20.9 22.1

24.027.4

30.934.3

0

5

10

15

20

25

30

35

40

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Billi

on e

uros

Europe and European Union: Development of retail sales 2000-2017Source: FiBL-AMI Surveys 2006-2019, OrganicDataNetwork Surveys 2013-2015

Europe European Union

2008-2017: Plus 114%2016-2017: Plus10.5%

Europe and European Union: Development of retail sales 2000-2017

8

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EUROPE: ORGANIC RETAIL SALES 2017

USA

GermanyFrance

ChinaItaly

Canada

Switzer-land

Sweden

Other

Europe37.3 billion €

Germany

10 billion €

288 €are spent per

person in Switzerland

0 5,000 10,000 15,000

1

2

3

4

5

Retail sales in million Euros0 200 400

1

2

3

4

5

Per capita consumption in euros

0% 10% 20%

1

2

3

4

5

Market share in %

The European Union (34.3 billion €) is the second largest single market after the US (40 billion) and China. By region, North America has the lead (43 billion €), followed by Europe and Asia.

The European countries with the largest markets for organic food are Germany, France (7.9 billion €), Italy (3.1 billion €), and Switzerland (2.4 billion €).

Switzerland has the highest per capita consumption of organic food worldwide, followed by Denmark and Sweden.

The highest organic share of the total market is in Denmark, followed by Sweden, Switzerland, Austria, and Luxembourg.

Distribution of retail sales value worldwide by country 2017

The countries with the largest markets for organic food 2017

The countries with the highest per capita consumption of organic food 2017

The countries with the highest organic shares of the total market 2017

Source: FiBL survey 2019 www.organic-world.net

Sweden

Switzerland

Italy

France

Germany

Austria

Luxembourg

Sweden

Denmark

Switzerland Denmark

Sweden

Switzerland

Austria

Luxembourg

13.3 % of the

food market in Denmark is

organic

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Europe: Organic market shares

10

1.7

3.0

3.5

4.4

5.1

5.3

6.2

7.9

8.4

7.9

10.5

2.8

3.2

4.4

4.5

5.1

5.5

7.3

8.6

9.0

9.1

13.3

0 2 4 6 8 10 12 14

SpainItaly

FranceNetherlands

GermanyUSA

LuxembourgAustria

SwitzerlandSweden

Denmark

Market share in %

Europe: The countries with the highest organic shares of the total market 2016 and 2017Source: FiBL-AMI survey 2019

2017

2016

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2.9%

6.9%

8.7%

14.5%

15.3%

17.0%

21.0%

21.6%

26.2%

29.6%

32.6%

0% 5% 10% 15% 20% 25% 30% 35%

Spain

UK

Norway

Belgium

Netherlands

Finland

Germany

Austria

Switzerland

France

Denmark

Organic share of the value of eggs sold

Organic market shares of eggsSource: FiBL-Erhebung 2019

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Organic retail sales by channel

1,859

1,119

5,455

3,024

1,070

1,230

249

892

2,848

2,497

80

312

121

889

68

633

1,175

326

148

0% 25% 50% 75% 100%

Switzerland

Italy

Germany

France

Denmark

Austria

Share of market channels based on retail sales in million Euros

Organic retail sales by channelCompiled by FiBL und AMI based on national data sources

General retailers Specialized retailers Direct marketing Other

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Organic marketing channels 2015-2017 (AT, CH, DE, DK, FR, IT)

1,08

0

280

1,23

0.0

311.

6

1,39

8

325

0

500

1,000

1,500

General retailers Specialized retailers

Mill

ion

euro

s

Austria

2015 2016 2017

940

135

1,16

5

81 148

1,52

1

81

0

500

1,000

1,500

2,000

General retailers Specialized retailers otherM

illio

n eu

ros

Denmark

2015 2016 2017

2,46

9

2,01

9

1,04

6

3,02

4

2,49

7

1,21

5

3,65

2

2,87

4

1,39

6

0

1,000

2,000

3,000

4,000

General retailers Specialized retailers other

Mill

ion

euro

s

France

2015 2016 2017

4,76

0

2,71

0

1,15

0

5,45

5

2,84

8

1,17

5

5,93

0

2,91

0

1,20

0

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

General retailers Specialized retailers other

Mill

ion

euro

s

Germany

2015 2016 2017

873

862

582

1,11

9

892

633

1,59

5

865

677

0

500

1,000

1,500

2,000

General retailers Specialized retailers other

Mill

ion

euro

s

Italy

2015 2016 2017

1,72

8

261

261

1,85

9

249

249

1,97

9

247

247

0

500

1,000

1,500

2,000

2,500

General retailers Specialized retailers other

Mill

ion

euro

s

Switzerland

2015 2016 2017

General retailers Specialized retailers Other retailers

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Future Policy Award 2018 (FPA) in silver for Denmark s organic action plan

Denmark’s Organic Action Plan, which has become a popular policy planning tool in European countries over the last decade, received the Future Policy Award 2018 in Silver. Almost 80 percent of Danes purchase organic food and today the country has the highest organic market share in the world (13 percent).“What has made Danish consumers among the most enthusiastic organic consumers [in the world], is that we have done a lot of consumer information and we have worked strategically with the supermarkets to place organics as part of their strategy putting more value into food through organics,” Paul Holmbeck, Political Director of ‘Organic Denmark’, said.

Source: FAO press release of October 31, 2018, http://www.fao.org/agroecology/slideshow/news-article/en/c/1157015/

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Switzerland: Development of marketing channels for organic products 1996-2017

116

168

222

292

360

453

526

579

603

591

604

664

722

764

800

830

870

1001

1026

1044

1118

119935 84 125 132

190226

264 286 293 300 295 306345 365

416 446 484528

606681

808889

215245

233242

230253

266287 292 292 300

325369

416423

463478

524575

598579

619

0

500

1,000

1,500

2,000

2,500

3,000

Mill

ione

n Sc

hwei

zer

Fran

ken

Source: Bio Suisse, www.biosuisse.ch

Coop Migros Others

16

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Switzerland: Partnership Coop with Bio Suisse

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FiBL projects funded by Coop https://www.coop.ch/content/taten-statt-worte/en/sustainability-topics/society/coop-sustainability-fund/projects-with-the-research-institute-of-organic-agriculture-fibl.html

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Where do you want to buy organic food?(Agence Bio 2018)

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Organic catering sales: Growth

0.0

500.0

1,000.0

1,500.0

2,000.0

2,500.0

3,000.0

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Turn

over

in m

illio

neu

ros

European Union: Development of organic catering 2010-2017 (prov) (12 countries)Source: FiBL-AMI survey 2018, based on national data sources and Eurostat

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Catering/foodservice sales and their importance for the domestic market

1,723.2

109.2

Austria: Retail and catering sales 2017 (Mio. Euros)Source: AMA

Retail sales

Catering

1'723.2

7,921.0

452.0

France: Retail and catering sales 2017 (Mio. Euros)Source: AgenceBio

Retail sales

Catering

3,137.0

415.0

Italy: Retail and catering sales 2017 (Mio. Euros)Source: Nomisma

Retail sales

Catering

1,600.7

274.0

Denmark: Retail and catering sales 2017 (Mio. Euros)Source: Statistics Denmark

Retail sales

Catering

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Denmark: Organic Cuisine label

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Denmark: The kitchen project

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Conclusions

• The organic area and market continues to grow at a fast pace in Europe and worldwide.

• Currently the area is growing faster than in the past, thus the potential is there to meet the demand of the market better. Imports play an important role in many countries.

• In some countries, the organic market shares have reached around 10 percent; for individual products they can be even higher.

• In most countries, general retailers are the most important and fastest growing marketing channel.

• Partnerships between producer/sector organisations and supermarkets are essential in order to develop the sector as a whole.

• Out of home consumption marketing channels need to be developed –Denmark is a good example.

• More and better data are needed!

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Resources

• «The World of Organic Agriculture» at www.organic-world.net

• Slides and infographics at www.organic-world.net• Twitter.com/fiblstatistics• Interactive maps at www.organic-world.net• Interactive data tables at statistics.fibl.org• Interactive map at www.ifoam-eu.org

• Presentation online

• www.organic-world.net

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Thank you very much for your attention!

20 February 2019 26

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Presentations at www.organic-world.net

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Statistics.FiBL.org

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www.organic-world.net/statistics/statistics-data-tables/maps.html

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