content marketing science and art - centerline digital - updated october 2013

Content MarketingScience & Art

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Entropy

Natural Tendency Not Gonna Happen

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of the70%B2B buying processis over before thefirst sales touch.

Corporate Executive Board Marketing Leadership Study, 2011

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The average shopper uses sources before buying, twice as much as in years past.

5.27

10.4

2010 2011http://www.zeromomentoftruth.com/

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Which one will a random person pick first?

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The Nature of Ions

+-

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The Take-Away:Aim for “You Complete Me.”

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Heisenberg’s Uncertainty Principle

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Where did you come from?Where are you going?

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If you want to do a "Real world" test, make a bootable CD-ROM with one of the Linux distros, such as Knoppix. Boot the servers off the CD-ROMs and then unplug your UPS's. This doesn't replace the drivers & monitoring software, but gives you another way to test, to relieve any lingering concerns you, your boss, or any auditors involved may have. You will still want to do this off hours, or on a weekend.

ING Direct “Small Sacrifices”

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Mobile enables unique customer insights for location and time-specific targeting. Explore @ ibm.co/Xx0trH #ibmmobile

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Average Tennis Fans...

• Are men, 35-49 years old (56% male)

• Are 93% more likely to have a post-grad degree

• Are more likely to be in senior management

• Are mobile-centric117,000,000 mobile page views of US Open Coverage

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The Take-Away:Design for Moments of Need.

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Fluid Dynamics

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Flickr Photo by wetwebwork

Respect Desired Paths

Install a Pebble Tile Accent WallThe bathroom can be a inviting beautiful room that can add a lot to your home with just a few simple changes, such an a pebble tile accent wall.

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The Take-Away:Respect Desired Paths.

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E=mc2

Mass-Energy Equivalence

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Story-Resonance Equivalence

ContentContext( )

S+C =R2

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