content performance

CONTENT OPTIMIZATIONMonthly reports, basic metrics, objectives and WMT

Basic metrics

Visits: Total number of visitors to your website for the

requested time period.

Bounce rate: The percentage of single-page visits (i.e. visits in

which the person left your site from the entrance page).

Exit rate: The percentage of site exits that occurred out of

the total page views.

Basic metrics

Basic metrics

Objectives for a Content blog

Increase the page views Increase the average time on

site Reduce the rebound rate Increase loyal visits Get new visitors

Tips to reduce rebound rate Splitt long post:

<!-nextpage-> Add on long post Before “star content”

Reduce rebound rate Increase pageviews

Be careful using this tag. Users might get pissed of

NY Times, Forbes, Wall Street Journal...

Tips to reduce rebound rate Interlinking:

Links to similar content Reduce the generic anchors

Don’t focus on category and tags Be more natural

Great on website with a lot of content Helps SEO too

Tips to reduce rebound rate Interlinking is easy on Wordpress:

Tips to reduce rebound rate Make new content:

Publish related post similar to “star content” Example: more “maquiagem” vídeos

Interlink them Or use tags

Tempt visitors to stay on the page Create hype and intrigue with links

Ex: ¿Quieres ver más vídeos sobre maquillaje? (link to tag or specific post)

Errors PH Brasil

Google docs: Every PH has acces to this file

Check once a week Fix 404 errors Open tickets to ITs

Check the links before publishing Bad links are negative for the site’s

performance Eeasy to check them with “Preview Post”

Every one can edit this file Put the date when you fixed it Check that the problem is solved ¿Any troubles?

Post a message on the comments row

¿Questions?

Andreas.niessen@mt-performance.net