content rules-ch-6-overview

Content Rules – Share or Solve, Don’t Shill

Chapter 6 Overview

by Laurie Hardy

Do’s of Good Content

Share a resourceSolve a problemImprove livesAdd value

Characteristics of Good Content

Tell the truth

Have a relevant message

Have a human element

Care about the message

Give a fresh perspective

Arouse curiosity

What Do I Talk About?

Talk with customers

Conduct Q&A

interviews

Share Photos

Monitor search

keywords

Research online

Be inspired by your passions

Create how-to content

Share productivity

tips

More Things to Talk About

Check out competitors

Invite guests to post

Create a regular content series

Give your two cents

Host an event

Get involved in social networking

Curate other’s voices

What to Look for in Hiringa Content Writer

Can smell a good storyHave digital intuitionA sales-y, social streakOpen mindAn amateur passionADOS (Attention deficit…ooh Shiny)

Have a passion for new digital toolsContinuously looking for the newest thingsExperimenting with the latest gadgets

Curated ContentContinuously identifying, selecting, and sharing information

Have a human behind the wheelCo-create content

Tap into a built-in audienceBe clear about the rules for contributorsAllows others to contribute additional insight

Make sure it is licensed content(Click on the picture or follow the link at http://flic.kr/p/akGcDP )

Creative CommonsFreePhotosBank.comFlickr.comFotoGenitka.com

Don’ts of Good Content

Focus on driving sales

Use explicit content

Be defamatory

Use copyrighted material

Rules for Good Content

Know yourself and your customer

Have an objective

Speak and write like a human

Reimagine rather than recycle

Share or Solve information

Show rather than just tell

Add an element of surprise

Spark interaction

Create Roots and Wings

Play to your strengths