content rules-ch-6-overview
TRANSCRIPT
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Content Rules – Share or Solve, Don’t Shill
Chapter 6 Overview
by Laurie Hardy
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Do’s of Good Content
Share a resourceSolve a problemImprove livesAdd value
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Characteristics of Good Content
Tell the truth
Have a relevant message
Have a human element
Care about the message
Give a fresh perspective
Arouse curiosity
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What Do I Talk About?
Talk with customers
Conduct Q&A
interviews
Share Photos
Monitor search
keywords
Research online
Be inspired by your passions
Create how-to content
Share productivity
tips
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More Things to Talk About
Check out competitors
Invite guests to post
Create a regular content series
Give your two cents
Host an event
Get involved in social networking
Curate other’s voices
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What to Look for in Hiringa Content Writer
Can smell a good storyHave digital intuitionA sales-y, social streakOpen mindAn amateur passionADOS (Attention deficit…ooh Shiny)
Have a passion for new digital toolsContinuously looking for the newest thingsExperimenting with the latest gadgets
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Curated ContentContinuously identifying, selecting, and sharing information
Have a human behind the wheelCo-create content
Tap into a built-in audienceBe clear about the rules for contributorsAllows others to contribute additional insight
Make sure it is licensed content(Click on the picture or follow the link at http://flic.kr/p/akGcDP )
Creative CommonsFreePhotosBank.comFlickr.comFotoGenitka.com
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Don’ts of Good Content
Focus on driving sales
Use explicit content
Be defamatory
Use copyrighted material
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Rules for Good Content
Know yourself and your customer
Have an objective
Speak and write like a human
Reimagine rather than recycle
Share or Solve information
Show rather than just tell
Add an element of surprise
Spark interaction
Create Roots and Wings
Play to your strengths