copy – day 11 writing headlines #1. headline writing copy pay attention!

COPY – Day 11writing headlines #1

headline writing Copy

PAY ATTENTION!

headline writing CopyPAY ATTENTIONPAY ATTENTION

•captures & keeps readers with clever diction & clear details

•reflects the dominant photo’s content

VERBAL

VISUAL•(an entry point)•uses type creatively

headline writing CopyHEADLINESHEADLINES

• Identify content

• Tell something specific about

the season, event, etc.• Capture the readers’attention

headline writing Copy

Primary headline – the Teaser

• Intrigues the reader visually and/or verbally

(larger than anything else on the spread.)

• Provides information specific to the year & identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head.

Secondary headline – the Teller

HEADLINE ANATOMYHEADLINE ANATOMY

headline writing Copy

secondary headlineTELLER

Homecoming

Reign DelayGame, field coronation cometo a thundering halt

label

primary headline TEASER

• Identify content?

• Tells something specific about the event?

• Captures the readers’attention?

HEADLINE ANATOMYHEADLINE ANATOMY

headline writing Copy

Headline: TEASER – captures your attention “CLOSE SHAVE” TELLER – identifies topic -- Relay for Life TELLER – organizes pep rally, funds

donated for cancer research

BONUS:Texturevisually reinforces the theme

headline writing Copy

Clever word play enhances content

Alliteration

Antonym, synonym, homonym

Onomatopoeia

Rhyme

Pun

LITERARY DEVICESLITERARY DEVICES

headline writing Copy

Homecoming fans experience

Wet, Wild Washout

Thunder, lightning cause Homecoming

BASHtoCRASH

Get a Reign CheckHomecoming ceremony washes out

Lightning stormdestroys HomecomingRealReignWreck

Alliteration

Rhyme & Onomatopoeia

Homonym

Pun

LITERARY DEVICESLITERARY DEVICES

headline writing CopyLITERARY DEVICESLITERARY DEVICESONOMATOPOEIA

headline writing CopyLITERARY DEVICESLITERARY DEVICESALLUSION

headline writing CopyLITERARY DEVICESLITERARY DEVICESALLUSION

headline writing CopyLITERARY DEVICESLITERARY DEVICESPUN/ALLUSION

headline writing CopyLITERARY DEVICESLITERARY DEVICESBEFORE & AFTER(like Wheel of Fortune)

headline writing CopyLITERARY DEVICESLITERARY DEVICESALLITERATION

headline writing CopyLITERARY DEVICESLITERARY DEVICESRHYME

headline writing CopyLITERARY DEVICESLITERARY DEVICESHOMONYM

headline writing CopyLITERARY DEVICESLITERARY DEVICESPUN

headline writing CopyVISUAL/VERBALVISUAL/VERBALCONNECTION

• The headline also establishes a visual/verbal connection.

•The message of the spread is illustrated by the dominant photo and supported by the headline.

headline writing CopyHEADLINESHEADLINESthe VISUAL-VERBAL CONNECTION

headline writing CopyHEADLINESHEADLINESthe VISUAL-VERBAL CONNECTION

headline writing CopyHEADLINESHEADLINESthe VISUAL-VERBAL CONNECTION