copywriting essentials free taster preview!
Post on 30-Jan-2015
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powerful copy
7 deadly sins
1. 3…2…1…
2. We…
we… we…
3. So what?
4. What do you
want me to do?
5. confusing
6. apathy
7. trust
mirror the sales process
target
overcome
objections
ask for the order
aidca
attentioninterestdesireconvictionaction
grab
attention
generate
interest
create desire
build
conviction
guarantee
testimonial
call to action
big, bold, clear
powerful copy…
mirrors the sales
process
focused
Starts by thinking about the action
If you found this useful…
Copywriting Essentials
23rd Aprilwww.marvellousworkshops.co.uk
Fiona Humberstone runs printing.com in
Guildford which helps businesses with
their brand and marketing
communications.
Fiona is the author of the forthcoming
book: Exhibit Profitably and runs regular
workshops and events around the
South East. If you’d like to book Fiona
for a one to one consultation or to speak
at your company or group please email
fiona.humberstone@printing.com
www.guildfordprinting.com
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