corporate image and identity

Corporate Image and Identity

Definition: Corporate Image

corporate image refers to how a business is perceived. it is a generally accepted image of what a company stands for

A corporations image is not solely created by the company. other contributors to a company's image could include news media journalists labour unions environmental organisations and other NGO's

Who is interested in Corporate Image

The most important groups are:

• Stockholders • Board of directors • Employees • Suppliers • Channel members • Customers • Community

Benefots of Effective Corporate Image

• Stimulating Sales • establishing companies' goodwill • creating an identity of employees • influencing investors and financial institutions • promoting favourable relations with community • acheving the desired

Definition: Corporate Identity

Corporate identity is the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives.

It is usually visibly manifested by way of branding

Theory of Corporate Identity

• -corporate identity comes into being when there is common ownership of an organizat ional philosophy that is manifasted in a distinct corporate culture - the corporate personality.

• -corporate identity helps organizations to answer questions like "who are we?"

• -corporate identity also allows consumers to denote theor sense of belonging.

Concept of Corporate Identity

Concept

Corporate Design

Corporate communication

Corporate Behaviour

Best Practices to build Identity

differentiation - brands need to stand apart, make an impression and ultimately be preferred

relevance - brands need to connect with what people care about. to build demand they must fulfil the needs and aspirations of their audience.

coherence - to assure credibility brands must be coherent in what they say and do

esteem - esteem is the reputing the brand has earned by executing celarly on both its promised and delivered experience.

Visual Identity

logo are now the visual identities of corporation.they became components of corporate identities by communicating brands and unifying messages.the evolution of symbols were from a way for a king

to seal a letter, to how businesses establish their credibility and sell everything from financial services from hamburgers.

A Presentation By:

Owais Ashraf (A0102214161) Abhitanjay Chaudhary (A0102214093) Anant Prakash Gupta (A0102214086) Rajat Sharma (A0102214079)

Thank You !!