costin cocioaba smscamp 2014

PE CE CANALE ESTE POTRIVIT PENTRUTINE SI COMPANIA TA SA COMUNICI?

ANALIZE PRO SI CONTRA IN SMCostin Cocioaba – Managing Director @ Bakers Digital Communication

Facebook

I AMMANDATORY

And I mean it.

FacebookAudienta

7.200.000 utilizatori in Romania 6.200.000 au varste peste 18 ani 5,600,000 public comercial (18-49)

3.000.000 barbati 2.800.000 femei

25.100 FB Pages

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FacebookTargetare

Ads: locatie, varsta, sex, interese, verticale, conexiuni in cadrul retelei de socializare

Content: copy / imagini / video pentru diferite categoriide varsta / interese diferite

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FacebookContinut arhiva /cautare contentul poate fi structurat doar

prin albume foto si aplicatii

Modificari frecvente timeline reach

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Youtube

I AMVIRAL

YoutubeAudienta 730.000 conturi in Romania 6.000.000 de vizitatori (.ro)

Targetare (GAW, continut)Revenues (publishers)Embeded content

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Youtube

Costuri Creatie Productie

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Instagram

I AM NICE

to have

Instagram

Engagement

15 x FB

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Instagram

Audienta in crestereFormat nou

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Instagram

103k utilizatori in Romania no ads (.ro) fara link-uri in descrierile

fotografiilor

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Instagram ✖

Instagram ✖

Twitter

I GOTPOWERBut I’m just “a nice to have”.

That’s all.

Twitter

public educat (jurnalisti, bloggeri, manageri, antreprenori, organizatoride evenimente )

informatia circula rapid

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Twitter

Audienta 180.000 conturi in .ro 25k active

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Twitter ✖

LinkedIn

I AM LOOKING FORWARD TO

MEET YOU!When I feel like it.

LinkedIn

1.4M conturi in .ro public educat? continut: trenduri in

industrie, targetare (ads)

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LinkedIn

Lipsa unei constante in utilizare

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Blogging

WE LOVE TO WRITEBut we can be lazy. Sometimes. Ok,

anytime we want. :-P

Blogging

acces la comunitati / rezultateimmediate (lansari, crize PR)

continut (opinie) indexabil(timpul in care se ia deciziade cumparare difera de la un produs la altul)

tone of voice / trust / stories

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Blogging

prea putini bloggeri pentrucampanii

diluarea brandurilorpersonale (comportamentde business?)

lipsa consecventei

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Multumesc!

Costin CocioabaManaging Director @ Bakers Digital Communication

Blogger @ refresh.ro

eu@costin.ro

0726.costin

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