coworking and corporates - the next step in the new world of work

@Rosan Gompers - The Community Office // Coworking Conference Europe

Dublin November 2017

WHY CORPORATES EMBRACE COWORKING

CORPORATES & COWORKING next step in new ways of working – facing the new era //

CORPORATE COWORKING APPROACHES

WHAT YOU CAN OFFER

WHY CORPORATES EMBRACE COWORKING

the cultural perspective

1. INNOVATION // become a future proof company

2. ENGAGEMENT // boost the company culture

3. REBRANDING // become an attractive brand (again)

Process gets in the way of progress versus

Scarcity is the mother of invention

1. INNOVATION // become a future proof company

Cost of failure versus

Return on failure

Autonomy is the keystone of coworking leading to higher engagement & productivity

2. ENGAGEMENT // boost the company culture

70% more happy & healthy in coworking spaces

“Autonomy is not the rugged, go-it-alone, rely-on-nobody individualism of the American cowboy. It means acting with

choice – which means we can be both autonomous and happily interdependent with others.”[Daniel Pink – Drive]

Employer branding

1. REBRANDING // become an attractive brand (again)

The future of work is collaborative & creative knowledge work

Source: Oscar Berg

DIVERSE CORPORATE COWORKING MODELS

Activity based working +

// NEW WAYS OF WORKING @the office

New workformats & workstyles

Live // work // meet

Outside in

Space design

WORKHUBS @NOORDHOFF UITGEVERS

Clear vision & story

LESSONS

Concept linked to strategy

Smart design (design follows behaviour)

Starting a coworking space in the office

// OPEN SPACES

Open to start-ups // freelancers etc.

Innovation

Sharing m2

CORPORATE COWORKING @RABOBANK

ACCELERATOR PROGRAMS @ZORG & ZEKERHEID

Integration & community building

LESSONS

Innovation program or challenge

Proposition matching your goals and target groups

Add on to the office

// MEMBERSHIP of a coworking space

Inspiration & innovation

Less traveling, practical reasons

Flexible capacity

BLEND OF START-UPS & CORPORATES @B.AMSTERDAM

Hiring an office instead of coworking

LESSONS

Detached from the company

WHAT YOU CAN OFFER CORPORATES

SO…. OFFERING SPACE &

& …..CREATIVE ENVIRONMENT CREATIVE THINKING

WAYS OF WORKING / WORKMETHODS CULTURE & MINDSET

SKILLS OF THE FUTURE COWORKING MODEL

A RESET BUTTON …..

UNPACK THE POTENTIAL IDENTITY & PURPOSE EXPERTISE SHOW DON’T TELL DESIGN THINKING HOSPITALITY

YOUR NEXT STEP IN NEW WAYS OF WORKING // THE COWORKING GRID©

The Coworking Grid© // How to align the design of your space with your goals & use your m2 smart

vision wished for culture/scene identity target groups organisational model ways of working & collaboration employee or member experience

location design workspaces & places facilities

THE COWORKING GRID©

THE COWORKING GRID©

CORPORATES & COWORKING Next step // fusion of worlds

www.thecommunityoffice.com