coworking and corporates - the next step in the new world of work
TRANSCRIPT
@Rosan Gompers - The Community Office // Coworking Conference Europe
Dublin November 2017
WHY CORPORATES EMBRACE COWORKING
CORPORATES & COWORKING next step in new ways of working – facing the new era //
CORPORATE COWORKING APPROACHES
WHAT YOU CAN OFFER
WHY CORPORATES EMBRACE COWORKING
the cultural perspective
1. INNOVATION // become a future proof company
2. ENGAGEMENT // boost the company culture
3. REBRANDING // become an attractive brand (again)
Process gets in the way of progress versus
Scarcity is the mother of invention
1. INNOVATION // become a future proof company
Cost of failure versus
Return on failure
Autonomy is the keystone of coworking leading to higher engagement & productivity
2. ENGAGEMENT // boost the company culture
70% more happy & healthy in coworking spaces
“Autonomy is not the rugged, go-it-alone, rely-on-nobody individualism of the American cowboy. It means acting with
choice – which means we can be both autonomous and happily interdependent with others.”[Daniel Pink – Drive]
Employer branding
1. REBRANDING // become an attractive brand (again)
The future of work is collaborative & creative knowledge work
Source: Oscar Berg
DIVERSE CORPORATE COWORKING MODELS
Activity based working +
// NEW WAYS OF WORKING @the office
New workformats & workstyles
Live // work // meet
Outside in
Space design
WORKHUBS @NOORDHOFF UITGEVERS
Clear vision & story
LESSONS
Concept linked to strategy
Smart design (design follows behaviour)
Starting a coworking space in the office
// OPEN SPACES
Open to start-ups // freelancers etc.
Innovation
Sharing m2
CORPORATE COWORKING @RABOBANK
ACCELERATOR PROGRAMS @ZORG & ZEKERHEID
Integration & community building
LESSONS
Innovation program or challenge
Proposition matching your goals and target groups
Add on to the office
// MEMBERSHIP of a coworking space
Inspiration & innovation
Less traveling, practical reasons
Flexible capacity
BLEND OF START-UPS & CORPORATES @B.AMSTERDAM
Hiring an office instead of coworking
LESSONS
Detached from the company
WHAT YOU CAN OFFER CORPORATES
SO…. OFFERING SPACE &
& …..CREATIVE ENVIRONMENT CREATIVE THINKING
WAYS OF WORKING / WORKMETHODS CULTURE & MINDSET
SKILLS OF THE FUTURE COWORKING MODEL
A RESET BUTTON …..
UNPACK THE POTENTIAL IDENTITY & PURPOSE EXPERTISE SHOW DON’T TELL DESIGN THINKING HOSPITALITY
YOUR NEXT STEP IN NEW WAYS OF WORKING // THE COWORKING GRID©
The Coworking Grid© // How to align the design of your space with your goals & use your m2 smart
vision wished for culture/scene identity target groups organisational model ways of working & collaboration employee or member experience
location design workspaces & places facilities
THE COWORKING GRID©
THE COWORKING GRID©
CORPORATES & COWORKING Next step // fusion of worlds
www.thecommunityoffice.com