craigslist marketing for real estate

CRAIGSLIST MARKETING FOR REAL

ESTATESheri Moritz

BootCamp4RealEstate.com

@Tweal_Estate

Facebook.com/SalesTrainer

What will you learn about Craigslist1. What is Craigslist and why should you advertise your listings on Craigslist3. How to set up a FREE advertising account on Craigslist – 4. How to create a plan for marketing on Craigslist. 5. How to post an ad on Craigslist 6. Creating a Craigslist marketing campaign – 7. How to create FREE professional designed HTML ads for Craigslist 8. How to advertise an event such as an Open House or Home Buyer/Seller Tax Credit seminar on Craigslist9. How to generate consistent closing leads from Craigslist by directing traffic back to your website10. How Brokers or agents working within a recruitment incentive model can recruit on Craigslist

WHAT IS CRAIGSLIST?According to Wikipedia:

Craigslist is a centralized network of online communities, featuring free online classified advertisements – with sections

devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums.

www.BootCamp4RealEstate.com@Tweal_Estate

www.Facebook.com/SalesTrainer

Craigslist.orgOrganized by Region

• Top US Cities• States in Alphabetical Order• Canada • Asia• Americas• Europe• Other International Cities

Craigslist Information

• Blog• Factsheet• Avoid Scams• Safety Tips• Job Boards• Help Pages• ++++

Local Level View4 Key Real Estate Topics

1. Community/Events – This is a place you can list home buyer/seller seminars or an additional place to advertise open houses

2. Housing/Real Estate for Sale or Office/ Commercial – Great place to find FSBO’s

3. Services/Real Estate- Offer a free CMA, foreclosure list, short sale assistance, etc.

4. Jobs/Real Estate – Brokers can recruit on Craigslist and find tech savvy agents who are already familiar with marketing on Craigslist

Why Should I use Craigslist

Social Media Sites

• Facebook = $0• Twitter = $0 (1 possible

referral and 1 possible new agent)

• LinkedIn = $0

Craiglist Last 30 Days

• Potential $$ = $18,200• Meadowlark = $2200 CLOSED• Dawn = $3000 –BA signed• Amy = $2500 – Meeting Thur.• Lauren = $7500 – Meeting Wed.• Tim = $3000 – Sending info

• Total Cost to obtain = $0

Does Craigslist Work?

Offer Assistance

Quick Follow up is KEY!

Creating a Campaign that Works for YOU!Decide what kind of leads you

want to generate or the purpose of advertising before placing your

ads.

Is this the target you want to hit with your

marketing?

Create Account to Manage Your Craigslist Ads

Color Coding Makes Managing Easier

Post Your First Listing

Pick A Category For Your Listing

Design your ad with HTML or Text

HTML Coding from Postlets

Confirm/Proof the Ad

Craigslist will confirm your ad

What the ad will look like

Line Item Display

Don’t Spam on Craigslist

Postlets.comPostlets.com is a FREE website that anyone can go to and create professionally designed HTML ads for Craigslist, your website, Active Rain blog and more.

Postlets allows you to manage your ads and know which ones are current and which have expired.

From the home page you can copy and paste HTML with just one click.

Postlets Syndication

Postlets sends your listings out to the following websites:

• Google Base• Oodle• HotPads• Trulia• DotHomes• Zillow• Backpage• Vast• Enormo• Front Door • Others

Links and CodesPostlets provides links to share your listing on:• Facebook• LinkedIn• MySpace• Twitter • FriendFeed• + More

Postlets provides HTML code for Craigslist and a link straight to placing your ad

Postlets provides Embedded Code for you website• Small• Medium• Large

Postlets are Searchable

This is from a buyer that I sold a house to over the

weekend after she sent me an email via the Postlets that I created for Craigslist. So

not only does it create professionally designed ads for Craigslist it also creates

an album of your active listings for potential buyers

to view online.

Meetup allows you to post event on Craigslist with Professional Flyers

CRAIGSLIST MARKETING FOR REAL

ESTATESheri Moritz

BootCamp4RealEstate.com

@Tweal_Estate

Facebook.com/SalesTrainer