crank up your creativity

CRANK UP YOUR CREATIVITYMatt Ferree, MHR

What you think about creativityis probably wrong.

Content is Cool

What is creativity?

Action that leads to solutions that are novel, useful, and predictable

(Boone and Hollingsworth, 1990)

Seeing things that everyone around us sees while making connections that no one else has made

(Wycoff, 1995)

A process or change from what is and has been to what might be

(Singh, 1985)

Crea

tivity

Myth #1: Creativity is a trait you are born with.

An integrated view of creativity

Person

TaskEnvironment

Area of Greatest Creativity

Myth #2: Creativity means new.

OU Residential CollegesDunham CollegeHonestas, Constantia, SapientiaWe shall always live with the greatest degree of integrity, perseverance, and wisdom.

Headington CollegeExpetenda Beata Vita

Dedicated to the noble pursuits of life in mind, body and spirit.

Myth #3: Creativity happens in an elevated plan of existence, requiring intense meditation or

mind-altering substances.

For me, the environment to write the

song is extremely important. The

environment has to bring something

out in me that wants to be brought out.

It’s a contemplative, reflective thing…

Environment is very important. People

need peaceful, invigorating

environments. Stimulating

environments. - Bob Dylan

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Truth #1: Failure and risk are inherent in creative pursuits.

Truth #2: Creativity is collaborative.

Truth #3: Framing matters.

Variable: W Variable: X Variable: Y Variable: ZOption: 1 1 1 1

2 2 2 2

3 3 3

4 4

5

6

The Idea BoxWhat is the problem you need to solve?

What are the parameters/variables of the problem?

What are your options?

What combos work?

The Idea BoxWhat is the problem you need to solve? What’s for dinner?

What are the parameters/variables of the problem? Ingredients, methods

What are your options?

What combos work?

Click icon to add picture

Protein Seasoning Veggie MethodFish Thai Broccoli Grill

Steak Spicy Carrots Sautee

Hamburger Italian Fried

Chicken Soul Bake

BBQ Eat Out

Ranch

The Golf Ball Problem

The Problem with IX.

S

D O Z

K M Y

The Animal Problem

The Animal ProblemD O Z K M Y

Creativity is a skill

Creativity is invention, synthesis, duplication, and/or extension

Creativity happens in safe, relaxed, stimulating environments

Failure and risks are inherent in creative pursuits

Creativity is collaborative

Problems and questions matterCRAN

K UP

YOU

R CR

EATI

VITY

Thank you.Matthew Ferree

OU Human ResourcesMatthew.ferree@ou.edu

405-325-3598

CRAN

K UP

YOU

R CR

EATI

VITY