create a winning mobile analytics practice in retail

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Creating a Winning Mobile Analytics Practice in Retail Nate Sperry | Senior Consultant, Adobe Consulting

#AdobeSummit

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Nate Sperry Senior Consultant, Adobe Consulting nsperry@adobe.com

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Simply following the most traveled path does not always equate to results.

Obstacles and setbacks require agility and flexibility.

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Mobile Analytics is a combination of Art and Science

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Keys to Accelerating Your Mobile Analytics

Dare to be Different with

Mobile Metrics

1 Control Your

Mobile Analytics from Acquisition

to Retention

2 Find and Focus

on What Matters

3

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Visit Conversion Rate Revenue per Visit

Average Time Spent per Visit Page Views per Visit

Exit Rate Bounce Rate

Traditional Desktop Metrics

User Conversion Rate Average Revenue per User Action Time in App Lifetime Value Crash Rate First Launches Retention Rate Upgrades

Mobile Metrics

Average Order Value Average Selling Price

Units Per Order

Transactional Metrics

Evaluate Your Mobile Platforms at the USER level 1.

Dare to be Different with Mobile Metrics

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Know How You Acquired Your Customers and the Value They Deliver 2.

Control Your Mobile Analytics from Acquisition to Retention

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Know Where Your Mobile Customers are Relative to Points of Interest 3.

Control Your Mobile Analytics from Acquisition to Retention

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Understand What Your Customers Are Doing In-Store 4.

Control Your Mobile Analytics from Acquisition to Retention

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Message the Right Customers, in the Right Place, at the Right Time 5.

Control Your Mobile Analytics from Acquisition to Retention

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Find Your “AHA” Moments that Drive Retention 6.

Find and Focus on What Matters

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Get Creative with your Funnels 7.

Find and Focus on What Matters

Track action of form fields in One Page Checkout

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Find Your Mobile 80/20 Rule 8.

Find and Focus on What Matters

Identify the 20% of features that comprise 80% of usage

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Leverage Timed Actions 9.

Dare to be Different with Mobile Metrics

Measure the time it takes to complete key events in your app.

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Measure the Holy Grail: Lifetime Value of your Customer 10.

Dare to be Different with Mobile Metrics

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Keys to Accelerating Your Mobile Analytics

Dare to be Different with Mobilie Metrics

1 Control Your Moblie

Analytics from Acquisition to

Retention

2 3 Find and Focus on

What Matters

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