creating compelling videos2

Creating compelling videos

What makes a good story?

Great Stories have:

• Point of View

Great Stories have:

• Emotional Content

Great Stories have:

• Gift of Voice

Great Stories have:

• Great Sound

Great Stories have: :

• Economy

Great Stories have:

• Pacing

purpose of your video?

• Document

purpose of your video?

• Document• Inform

purpose of your video?

• Document• Inform• Publicize/Persuade

purpose of your video?

• Document• Inform• Publicize• Take Action

Tips for getting the response you want

• Specific, easy actions spelled out

• Need counter-arguments to persuade

• Post-video debrief trailer

• What else?

Storyboarding

1. Time……”what happens next”

2. Emotional contour…….”how it feels”

3. Messenger……….”who delivers”

Shot variety

Single point of interest

Mood

Rule of Thirds

Sweet light

Subject angles

Close-up

Background important

Draw viewer into photo

Crop when you shoot

Using a Camcorder

“Anything worth doing, is worth doing slowly”

-Mae West

Video recorders

• Slow panning

• Move in close for view and audio

• Steady hands

• Tripods