creating effective websites
Post on 12-May-2015
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CREATING EFFECTIVE WEBSITES
building success out of virtual nothing
What to LearnPhysical Interaction with Virtual
Purpose Driven Design
Characterize Customers
Virtual World Meets Physical
Physical Body Reacts Subconsciously
Visual Stimuli Evokes Similar Reactions
Is It Just Bad Layout Design?
Poor Layout Design
Poor Color Scheme
Poor Text/Information
Poor Graphics/Images
The Guttenburg Principle
The New Eyeflow
Best Placement for Readership
Avoid Certain Color Combinations
Choose a Color Scheme with Purpose
What is Your Website’s Purpose?To Get Customers into Your Store?
To Capture Contact Information?
To Sell a Product?
To Have Customers Contact You?
To Promote Yourself as an Expert?
To Gain Credibility as a Business?
To Provide a Useful Service?
To Exist?
Every Page Should Evoke an Action … or ReactionYahoo.com Google.Com
Amazon.com
PopCapGames.com
HighRiseHQ.com
RotoRooter.com
LegacyLocker.com
MarketingSuccessInstitute.com
BusinessCatalyst.com
Always Remember AIDAAttention
Interest
Desire
Action
Not Everyone Is EqualProtectors (SJ) The Overseer (ESTJ)The Supporter (ESFJ)The Examiner (ISTJ)The Defender (ISFJ)
Creators (SP) The Persuader (ESTP)The Entertainer (ESFP)The Craftsman (ISTP)The Artist (ISFP)
Intellectuals (NT) The Chief (ENTJ)The Originator (ENTP)The Strategist (INTJ)The Engineer (INTP)
Visionaries (NF) The Mentor (ENFJ)The Advocate (ENFP)The Confidant (INFJ)The Dreamer (INFP)
Myers-Briggs
Extraverted or Introverted Sensing or iNtuition Thinking or Feeling Judging or Perceiving
Understanding the Protector (SJ)43 % of all People
40% of Males46% of Females
Career Matches• Auditor • Accountant • Scientist • Researcher • Police • Administrator • Marketer • Librarian
reliable, diligent, industrious, persevering
motivated to maintain security
require tasks be completed correctly
require people behave appropriately
not driven by impulse, but rather by concrete fact
quick to provide a solution, provided the need is justified
attention to detail
Understanding the Creator (SP)35.5% of all People
36.5% of Males34.5% of Females
Career Matches• Driver • Marketer • Paramedic/EMT • Social Worker • Detective • Project Manager • Child Care • Military • Scientist • Mechanic
laid back, open-minded and love to feel alive
primarily driven by sensation
flexible and aesthetically-aware
"here and now" people that go where their senses lead
makes an effort not to miss an opportunity
have a tendency toward athletics
have a tendency toward creating or crafting
Understanding the Intellectual (NT)10 % of all People
15.5% of Males4.5% of Females
Career Matches• Scientist • Computer
Programmer • Judge • Teacher/Professor • Lawyer/Attorney • Psychologist • Engineer • Systems Analyst • Photographer
analytical, intellectual, independent and complex
introspective, logical and on a quest for knowledge
practical and unsentimental in problem solving situations
actions are precise and follow a systematic course
abstract, theoretical and technically adept
naturally inventive
strong attention to detail
Understanding the Visionary (SP)11.5% of all People
8% of Males15% of Females
Career Matches• Psychologist/
Counselor • Writer • Musician • Actor • Artist • Teacher/Professor • Social Worker • Church Worker • Human Resources
imaginative, creatively inclined and passionate
introspective, intuitive and highly idealistic
desire to contribute goodness and meaning to others lives
despise conflict
will do everything to ensure loved ones get along
effective through insightful and encouraging nature
have tendency toward creating or crafting
How to Strategize for PersonalitiesBy Creating a Script for Sale you can strategize about how your clientele will reach the final sale
Final Thoughts and Ideas
Planning Will Create the Sale
Different People Need Different Tactics
Focused Purpose on Pages Create Opportunities
Aesthetics Cause Subconscious Decisions
Have Fun!
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