creating engaging education for the next generation of realtors®

Creating Engaging Educationfor the

Next Generation of REALTORS®

Maura NeillABR, CRS, CDPE, e-PRO, MRP,

REALTOR®© 2014 Maura Neill

ONE WORD that describes the Professional Development offerings at

your board/association.

In-Session Poll

Survey Results

• “Our board doesn’t screen instructors to find out if they’re even qualified”

• “My association thinks it’s ok for mandatory CE to be boring because we have to be there.”

• “No one asks us what we want to learn.”

• “I need classes that will actually help me make more money.”

Photo credit: freedigitalphotos.net

Shift

Membership ShiftMarket Shift

Education ShiftPhoto credit: freedigitalphotos.net

Discuss

Regarding Professional Development:

• What are 3 things your association does well?

• What are 3 things your association could do better?

What Does “Next Generation” Mean?

Photo credit: freedigitalphotos.net

What Does “Next Generation” Mean?

Photo credit: freedigitalphotos.net

Young Professionalvs.

Next Generation

Photo credit: freedigitalphotos.net

88% = 6+ years

In-Session PollIn your opinion, what is the value of

education/professional development to your Members’ careers?

REALTORS® said:

In-Session PollHow important is it to your Members that

they receive CE credit for education/professional development?

REALTORS® said:

Source: Defense Centers of Excellence – DCOE.mil – Generational Learning Styles Report

Generational Learning

Gen X/Y - Learning

• Informal, incidental learning

• Short attention span

• Requires integration of technology and media in learning (webinars, social networking sites, Avatars)

• Personalized learning through customized environment

Source: United Nations Joint Staff Pension Fund - “Overcoming Generational Gap in the Workplace”

Baby Boomer/Traditionalist - Learning

• Informational learning style

• Traditional classroom style preferred

• More receptive to learning through participating

• More receptive to one-on-one coaching and criticism

Source: United Nations Joint Staff Pension Fund - “Overcoming Generational Gap in the Workplace”

Discuss

• What was the best-attended class (or the class that got the best reviews) that your Association has offered?

• What was the least well-attended class?

• How were they different?

Hot Topics#1 Technology - #2 Business Practices

#3 Lead Generation - #4 Marketing - #5 Ethics

$

Other Topics for Discussion

• Designations and Certifications• Best class ever – and why?• Least favorite class ever – and why?• Value of video and/or live-streaming

(and would they be willing to pay for it?)

• Overall opinion of the Association• Ideas for improvement

Discuss

Come up with a plan for your Focus Group:• Whom can you enlist to help?• What questions would you ask?• How will you track results?

• Write down a date by which you will have it scheduled.

Need an instruction manual to hold your own focus group?

www.MauraNeill.com/aei-2014

Connect: about.me/MauraNeill

Connect With Me