creating raving fans

Participatory Storytelling – Creating Raving Fans

Jan Libby Yomi Ayeni Evan Jones

Moderator: Robert Pratten

Conducttr brings your story to life

Incit

Consumers as advocates

BUY THIS BOOK!

Careers can be built from raving fans

Raving fans don’t behave?

Your 1 Million Facebook fans?

RECOMMEND US

Attribution: http://www.flickr.com/photos/28208534@N07/2873123033/

A desire to get closer, to dive deeper

Human needs

• Significance (special, important, unique)

• Certainty (comfort & control)

• Variety (surprise)

• Connection (love)

• Growth (learning, mastery)

• Contribution (giving back)

Community Significance Contribution

Comfort Growth Learning Surprise

Comfort Growth

Learning Surprise

Fan Fan

Storyworld

Sell this to create raving fans

A fan-servicing business?

• A new sales funnel – $8 book/movie

– $32 annual subscription

– $100 online role-play (mixed reality immersive experience)

– $240 convention pass

– $500 LARP

Participatory framework

What will the audience do? How will they be engaged?

Companion Actor

Outsider Observer

THINK

FEEL

DO

Moral dilemmas, meaningful choices

Role-play, provide building blocks

Reflection, consideration Exploring, discovering

Participation can be the reward