creative genius ... how to think like leonardo da vinci ... by peter fisk

Creative Geniusreative Geni sHow to think like Leonardo da Vinci

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

CuriositaDimostragone

SensazioneSfumatoArte ScienzaCorporalitaConnesionz

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Leonardo da VinciLeonardo da Vinci

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule BreakersCuriosita (observe)Dimostragone (try)

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight Catalysts

g ( y)Sensazione (describe)

Sfumato (question)Insight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Sfumato (question)Arte Scienza (balance)

Corporalita (alive)Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff Hotmail

Corporalita (alive)Connesionz (connect)

Give it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Future BackFuture Back

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Rule BreakersRule Breakers

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Insight CatalystsInsight Catalysts

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative FusionsCreative Fusions

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Faster ImpactFaster Impact

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Creative GeniusHow to think like Leonardo da Vinci

Future Back

Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii

Rule Breakers

Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive

Insight CatalystsInsight Catalysts

Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic

Creative Fusions

Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa

Faster Impact

Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy

Genius?Genius?

www theGeniusWorks comwww.theGeniusWorks.com