creative social strategies: more than just facebook | dallas digital summit 2013

Forget Facebook:

Using Twitter & Google+ To Drive Social

• Dallas Digital Summit 2013 •

Casie Gillette Director of Online Marketing

8 Years

casiegillette.com

casieg@gmail.com

@casieg

+CasieGillette

casie gillette • @komarketing • @casieg • #DDSUM13

232 Million Active Monthly Users

260 Million Registered Users

300 Million Active Monthly Users

Act Human Less Crazy Fast-Paced

Searches Bing Search

Twitter

Ease of Use

Search

Press & Mentions

Brand Building

Case Study

What do we already know?

Analytics Data Paid Data Audience

Finding Our Community

Where They Participate

Influential Topics

Who They Engage

“The fact that so many journalists are on Twitter has made Twitter incredibly

professionally valuable to journalists.”

Ezra Klein Washington Post 11/11/13

Reporter Lists

@HelpaReporter

Industry Blog Authors

FOR GOOD ONLY

Cita%on Labs / BuzzStream

•  h5p://tools.cita%onlabs.com/gate.way •  h5p://tools.buzzstream.com/link-‐building-‐email-‐research

Tool Alert!

Rapportive

Use a CRM

Your Name Here

Total Searches

Total Links

Brand Searches

Social Data

Total Searches

Brand Searches

Link Growth

Twitter Growth

Year 2 Year 3 Year 4

Integrate Your Data

Be a Human

Find Your Community

Measure & Improve

Google+

Why It Matters

Communities Circles Images

Communities

Relevant

Follow the Rules

Active

Circles

By Publication

By Group

By Interest

Circles

Ripples

Tools & Sources

h5p://www.usatoday.com/story/tech/2013/10/29/google-‐plus/3296017/

h5p://www.rappor%ve.com/

h5p://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/11/why-‐do-‐journalists-‐prefer-‐twi5er-‐to-‐facebook/

h5p://tools.buzzstream.com/link-‐building-‐email-‐research

h5p://followerwonk.com/

h5p://www.blindfiveyearold.com/ripples-‐bookmarklet

h5p://cita%onlabs.com/tools/

h5p://www.topsy.com/

h5p://www.socialmen%on.com/

casiegillette.com

casieg@gmail.com @casieg

+CasieGillette

KomarketingAssociates.com/blog

Thanks!

creative social strategies: more than just facebook | dallas digital summit 2013

casieg casie gillette

circlescasie gillette

helpareporter casie

rules casie gillette

group casie gillette

rapportive casie gillette

matterscasie gillette

communitycasie gillette

Marketing

trends disrupting consumer behavior - presentation for the...

facebook marketing at social media summit

gigya - ddm alliance summit marketing on facebook

beyond facebook part 1 - optimization summit

komfo - ddm alliance summit marketing on facebook

social media strategies summit chicago - facebook...

facebook marketing success summit presentation 2011 -...

conversocial - ddm alliance summit marketing on facebook

facebook success summit 2011 presentation

chango - ddm alliance summit marketing on facebook

facebook marketing summit 2015 - keynote florian heinemann

sandler partners dallas summit

american supply chain summit 2019 - generis · american...

hearsay social - ddm alliance summit marketing on facebook

summit facebook

digital summit dallas 2017 - mike huber's workshop

marin software - ddm alliance summit marketing on facebook

email trends and tactics for 2014 - dallas internet summit

facebook, smash summit presentation

social analytics reporting workshop - dallas digital summit...