crea%vity and innova%on - cleveland state university...from thinkertoys, michael michalko, page 48...

Crea%vity and Innova%on

ProblemSolvingBe/erthantheCompe55on

Crea%vity and Innova%on

•  Isyoursolu5on/ideanovelandrelevant?

•  Everyonecanraisetheirlevelofcrea5vity----NASAExperiment

•  Thoughtsoncrea5veproblemsolving…Seehandout

•  Techniquestohelp

Our Number One Goal is to be Right in the End

YourProblem

Possibility

Possibility

Possibility

Possibility YourFinalSolu5onTheoneyoutest

Where do ideas come from Let’slookathistory

CompleteMul5pleChoiceExercise

Bus%ng Assump%ons

NineDotsSquares

LateralThinkingAskWhy

ReverseAssump5ons

TheProblem:LinkuptheninedotsusingonlyfourstraightlinesthatmustFollowonwithoutraisingyourpencil/penfromthepaper.

Countthenumberofsquaresinthediagrambelow.

Lateral Thinking…Thinking Weirdly

• AskQues5ons• BuildoffOthers• Lookatthingsdifferently• Restructurepa/erns• GenerateAlterna5ves• “BUST”Assump5ons

Problem 1 Lost in the Desert

Twomenwerelostinalargedesert.Onestartedwalkingdueeastandtheotherstartedwalkingduewest.Twohourslatertheymet.How?

Rules:-Askanyques5on;Iwillansweryes,no,orirrelevant.-Buildontheanswerstotheques5onsofyourclassmates.

Problem 2 The Unusual

Whatcanyoudryyourhairwith,cutthegrasswithandli]acarwith?

The Deadly Punch

Amanarrivedearlyatapartyanddranksomeofthepunch.Hethenle]early.Everyoneelseatthepartywhodrankthepunchsubsequentlydiedofpoisoning.Whydidthemannotdie?

The Poli%cian’s Speech

Apoli5cianwrotealongspeech.Howdidithelphiscareerevenbeforehegavethespeech?

Challenge Assump%ons

AskingWhyFiveTimes

Problem

Iamnotsellingenoughcomputers.

In what ways might I sell more IBM computers? • WhydoIwanttosellmoreIBMcomputers?•  Inordertoimproveoverallcomputersales,whicharedown.• WhydoIwanttosellmorecomputersingeneral?•  Inordertoimproveouroverallsalesvolume.• WhydoIwanttoincreaseoursalesvolume?•  Inordertoimproveourbusiness.• WhydoIwanttoimproveourbusiness?•  Toincreasemypersonalwealth.• WhydoIwanttoincreasemywealth?•  Toleadagoodlife

In what ways might make ships more economical at sea and while in transit from one port to another?

In what ways might the shipping industry reduce costs?

Tosolvethisproblemtheybuiltshipsthatwerefaster,requiredlessfuelandreducedcrewsize.

From“Thinkertoys”byMichaelMichalko

Problem: Your client is refusing to pay for the leaflets you printed for them. • Whyisthecustomerrefusingtopay?Thedeliverywaslate,sotheleafletscouldn'tbeused.• Whywasthedeliverylate?Thejobtooklongerthanwean5cipated.• Whydidthejobtakelonger?Weranoutofprinterink.• Whydidwerunoutofink?Theinkwasalluseduponabig,last-minuteorder.• Whywastheinkallusedup?Wedidn'thaveenoughinstock,andwecouldn'torderitinquicklyenough.

(FromMindToolsh/p://www.mindtools.com/pages/ar5cle/newTMC_5W.htm)

Reverse Assump%ons

Assump%ons about Restaurants

• Restaurantshavemenus,eitherwri/en,verbal,orimplied.• Restaurantschargeforfood.• Restaurantshaveservers.• Restaurantshavetables.

Reverse the Assump%ons

• Restaurantshavenomenusofanykind.• Restaurantsgivefoodawayforfree.• Restaurantshavenoservers.• Restaurantshavenotablesorchairs.

FromThinkertoys,MichaelMichalko,page48

Reframing/Changing Your Perspec%ve

Reframing…Changing Your Perspec%ve

• RolePlay…Getintoyourcustomers/clientsshoes• Problem:Inwhatwaysmightyoumakeacarmoreuseful.• Groups1&5:An8yearoldchild• Groups2&6:Aseniorci5zen• Groups3&7:AWealthyPerson• Groups4&8:APoorPerson• Groups9&10:ACollegeStudent• Group11:A30SomethingWoman

Iden%fy AUributes

Let’slookatapencil:Inwhatwaysmightweimprovepencil?

CompletetheExercise:Bicycle

What are the aUributes of a pencil?

•  _________•  _________•  _________•  _________•  _________

• Brainstormwaystoimproveeacha/ribute

In what ways might we improve the basic bicycle? What are the aUributes of a bicycle?

•  ___________•  ___________•  ___________•  ___________•  ___________

• Now,brainstorm,analyze,combinea/ributes.Anyanswers?

Combine and Connect

The Ul%mate Combina%on

OneyearonKickstarter

62,642Backers

$13,285,220

-Blender

-Light

-Divider

-Charger

-Speakers

-SuperWheelswithPullHandle

-CarrierwithStretchCords

h/ps://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually/descrip5on

Combine Two to Mul%ple Items

• Combineitemstocreatevalue•  Examples

Combine Two Items: Select two household items and combine them to create value.

YES and ……………….

Generate Mul%ple Ideas

RulestoBrainstorming•  Suspendjudgmentun5lallposi5onshavebeeniden5fied.• Nevercri5cizeanideaoutofhand.HOLD• Allowallideastogeneratemore/newideas.“Yes,and…”• Othersmaygenerateideasthatyoumaynotgenerate.•  Ideascanbeacceptedforatestrunlater.

Push Your Mind The one with the most wins

• Howmanyusescanyoucomeupwithapapertowelroll?• Howmanycap5onscanyouwritea]erviewingthisphoto?

Ques%ons

Using Metaphors AnotherWayofMakingConnec5ons

Create a Metaphor

•  Example:•  Povertyisliketheflu/cancer•  Povertyislikeathle5cs/sports

•  Exercise:Problem:Needtocutproduc5oncosts.• Metaphor:CuBngproducConcostsislikelosingweight.•  Solu5onideasforthemetaphoricproblem•  Solu5onideasrela5ngbacktotherealproblem