crea%vity and innova%on - cleveland state university...from thinkertoys, michael michalko, page 48...

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Crea%vity and Innova%on Problem Solving Be/er than the Compe55on

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Page 1: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Crea%vity and Innova%on

ProblemSolvingBe/erthantheCompe55on

Page 2: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Crea%vity and Innova%on

•  Isyoursolu5on/ideanovelandrelevant?

•  Everyonecanraisetheirlevelofcrea5vity----NASAExperiment

•  Thoughtsoncrea5veproblemsolving…Seehandout

•  Techniquestohelp

Page 3: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Our Number One Goal is to be Right in the End

YourProblem

Possibility

Possibility

Possibility

Possibility YourFinalSolu5onTheoneyoutest

Page 4: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Where do ideas come from Let’slookathistory

CompleteMul5pleChoiceExercise

Page 5: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Bus%ng Assump%ons

NineDotsSquares

LateralThinkingAskWhy

ReverseAssump5ons

Page 6: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

TheProblem:LinkuptheninedotsusingonlyfourstraightlinesthatmustFollowonwithoutraisingyourpencil/penfromthepaper.

Page 7: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role
Page 8: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Countthenumberofsquaresinthediagrambelow.

Page 9: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Lateral Thinking…Thinking Weirdly

• AskQues5ons• BuildoffOthers• Lookatthingsdifferently• Restructurepa/erns• GenerateAlterna5ves• “BUST”Assump5ons

Page 10: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Problem 1 Lost in the Desert

Twomenwerelostinalargedesert.Onestartedwalkingdueeastandtheotherstartedwalkingduewest.Twohourslatertheymet.How?

Rules:-Askanyques5on;Iwillansweryes,no,orirrelevant.-Buildontheanswerstotheques5onsofyourclassmates.

Page 11: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Problem 2 The Unusual

Whatcanyoudryyourhairwith,cutthegrasswithandli]acarwith?

Page 12: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

The Deadly Punch

Amanarrivedearlyatapartyanddranksomeofthepunch.Hethenle]early.Everyoneelseatthepartywhodrankthepunchsubsequentlydiedofpoisoning.Whydidthemannotdie?

Page 13: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

The Poli%cian’s Speech

Apoli5cianwrotealongspeech.Howdidithelphiscareerevenbeforehegavethespeech?

Page 14: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Challenge Assump%ons

AskingWhyFiveTimes

Page 15: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Problem

Iamnotsellingenoughcomputers.

Page 16: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

In what ways might I sell more IBM computers? • WhydoIwanttosellmoreIBMcomputers?•  Inordertoimproveoverallcomputersales,whicharedown.• WhydoIwanttosellmorecomputersingeneral?•  Inordertoimproveouroverallsalesvolume.• WhydoIwanttoincreaseoursalesvolume?•  Inordertoimproveourbusiness.• WhydoIwanttoimproveourbusiness?•  Toincreasemypersonalwealth.• WhydoIwanttoincreasemywealth?•  Toleadagoodlife

Page 17: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

In what ways might make ships more economical at sea and while in transit from one port to another?

In what ways might the shipping industry reduce costs?

Tosolvethisproblemtheybuiltshipsthatwerefaster,requiredlessfuelandreducedcrewsize.

From“Thinkertoys”byMichaelMichalko

Page 18: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Problem: Your client is refusing to pay for the leaflets you printed for them. • Whyisthecustomerrefusingtopay?Thedeliverywaslate,sotheleafletscouldn'tbeused.• Whywasthedeliverylate?Thejobtooklongerthanwean5cipated.• Whydidthejobtakelonger?Weranoutofprinterink.• Whydidwerunoutofink?Theinkwasalluseduponabig,last-minuteorder.• Whywastheinkallusedup?Wedidn'thaveenoughinstock,andwecouldn'torderitinquicklyenough.

(FromMindToolsh/p://www.mindtools.com/pages/ar5cle/newTMC_5W.htm)

Page 19: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Reverse Assump%ons

Page 20: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Assump%ons about Restaurants

• Restaurantshavemenus,eitherwri/en,verbal,orimplied.• Restaurantschargeforfood.• Restaurantshaveservers.• Restaurantshavetables.

Page 21: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Reverse the Assump%ons

• Restaurantshavenomenusofanykind.• Restaurantsgivefoodawayforfree.• Restaurantshavenoservers.• Restaurantshavenotablesorchairs.

FromThinkertoys,MichaelMichalko,page48

Page 22: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Reframing/Changing Your Perspec%ve

Page 23: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Reframing…Changing Your Perspec%ve

• RolePlay…Getintoyourcustomers/clientsshoes• Problem:Inwhatwaysmightyoumakeacarmoreuseful.• Groups1&5:An8yearoldchild• Groups2&6:Aseniorci5zen• Groups3&7:AWealthyPerson• Groups4&8:APoorPerson• Groups9&10:ACollegeStudent• Group11:A30SomethingWoman

Page 24: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Iden%fy AUributes

Let’slookatapencil:Inwhatwaysmightweimprovepencil?

CompletetheExercise:Bicycle

Page 25: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

What are the aUributes of a pencil?

•  _________•  _________•  _________•  _________•  _________

• Brainstormwaystoimproveeacha/ribute

Page 26: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

In what ways might we improve the basic bicycle? What are the aUributes of a bicycle?

•  ___________•  ___________•  ___________•  ___________•  ___________

• Now,brainstorm,analyze,combinea/ributes.Anyanswers?

Page 27: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Combine and Connect

Page 28: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

The Ul%mate Combina%on

OneyearonKickstarter

62,642Backers

$13,285,220

-Blender

-Light

-Divider

-Charger

-Speakers

-SuperWheelswithPullHandle

-CarrierwithStretchCords

h/ps://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually/descrip5on

Page 29: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Combine Two to Mul%ple Items

• Combineitemstocreatevalue•  Examples

Combine Two Items: Select two household items and combine them to create value.

Page 30: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

YES and ……………….

Page 31: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Generate Mul%ple Ideas

RulestoBrainstorming•  Suspendjudgmentun5lallposi5onshavebeeniden5fied.• Nevercri5cizeanideaoutofhand.HOLD• Allowallideastogeneratemore/newideas.“Yes,and…”• Othersmaygenerateideasthatyoumaynotgenerate.•  Ideascanbeacceptedforatestrunlater.

Page 32: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Push Your Mind The one with the most wins

• Howmanyusescanyoucomeupwithapapertowelroll?• Howmanycap5onscanyouwritea]erviewingthisphoto?

Page 33: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role
Page 34: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Ques%ons

Page 35: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Using Metaphors AnotherWayofMakingConnec5ons

Page 36: Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48 Reframing/Changing Your Perspec%ve Reframing…Changing Your Perspec%ve • Role

Create a Metaphor

•  Example:•  Povertyisliketheflu/cancer•  Povertyislikeathle5cs/sports

•  Exercise:Problem:Needtocutproduc5oncosts.• Metaphor:CuBngproducConcostsislikelosingweight.•  Solu5onideasforthemetaphoricproblem•  Solu5onideasrela5ngbacktotherealproblem