cristian manafu - social media strategy

SOCIAL MEDIA STRATEGY

Social Media Snow Camp 2014

INTRO / CRISTIAN MANAFU

Event Planner / Consultant / Social Media Trainer Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store, US Embassy, McDonald’s…

SOCIAL MEDIA STRATEGY / 5 STEPS

01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. ALEGEREA CANALELOR 04. TACTICI 05. MASURAREA

CANALE SOCIAL MEDIA

TOP INTERNET ROMANIA/ ALEXA.COM 1. Google.ro

2. Facebook.com

3. Google.com

4. YouTube.com

5. Yahoo.com

6. Blogger.com

7. Wikipedia.com

8. WordPress.com

9. IMDb.com

10. Filelist.ro

11. GSP.ro

12. eMAG.ro

13. Twitter.com

14. OKazii.ro

1. Facebook

2. Google.ro

3. YouTube

4. Google.com

5. Yahoo.com

6. Wikipedia

7. WordPress.com

8. Filelist

9. eMAG.ro

10. vplay.ro

11. IMDb.com

12. OKazii.ro

13. NeoBux

14. Ziarul Gândul

1. Google.ro

2. Facebook

3. Google.com

4. YouTube

5. Yahoo.com

6. NeoBux

7. Wikipedia

8. Blogspot.ro

9. Bet365.com

10. Filelist

11. OLX.ro

12. Wordpress

13. Tocmai.ro

14. Imdb.com

2010 2012 2014

SOCIAL MEDIA / STATISTICS

TOP SOCIAL PLATFORMS / BIG 3

TWITTER CAMPAIGNS

MEMORY AND TOLERANCE MUSEUM / TWEETBALAS

HELLMAN’S/ PREPARE FOR ME

INSTAGRAM CAMPAIGNS

SAMSUNG / DOR DE ROMANIA

bit.ly/dorderomania

SAMSUNG / METALUL ALFA

LIDL / PAY WITH A SHARE

OBIECTIVE SOCIAL MEDIA

SOCIAL MEDIA / CHANNELS

TOP SOCIAL BRANDS / ACTIVITIES

SOCIAL MEDIA IDEAS

NOTA BENE / WARNING

• Nu incercati sa faceti acasa (aka in companie). • Nu motivati in companie cu “pentru ca asa a zis Manafu”. • Nu toate ideile vor functiona • Nu aveti intotdeauna nevoie de social media

• Nu veti auzi lucruri noi

NOTA BENE / ADVISEMENT

Echipa duala • social media (continut, creativitate, psihologie, comunicare) • performance marketing

TASK / APPLICATION DOWNLOADS

• Branding • App Review Sites • Targeted Mobile Ads • “Mobile app installs” AdWords campaigns • Mobile App Facebook Ads in News Feed • Retargeting

• Run competitions • Word-of-mouth

IDEA / APPLICATION DOWNLOADS

Campanie pentru instalarea unui antivirus pe mobile • O amenintare dramatizata • Reportaj pe TV • Utilizarea unor bloggeri cu vizibilitate si aciditate.

• Implicarea Viespar.ro pentru Seeding pe forumuri. • YouTube Advertising Buget: 10.000 - 12.000 euro + TVA

TASK / OFFLINE VISITS

• SMS Marketing • Local campaigns using Google Adwords • Foursquare Specials (offers) • In-store events • Word-of-mouth

IDEA / OFFLINE VISITS

Campanie pentru promovarea unui restaurant • O leapsa intre blogger ide going out (cu prezenta buna pe FB) • 4-5 bloggeri scriu despre restaurant, cu link spre site. • Custom audience pe prietenii bloggeri ai

bloggerilor • Sampling de produs la prietenii bloggeri • Sampling de produs la alti bloggeri Buget: 3.000 euro + TVA

TASK / GROW EMAIL LIST

• e-Books / White Papers • Subscription Widget (Ninja Popups, Hello Bar) • CTAs in Blog Posts • Facebook Tab • Contests

• Facebook Ads • Marketizator

IDEAS / GROW EMAIL LIST

Campanie pentru a creste abonatii la newsletter-ul unui magazin de haine • Concurs anuntat pe bloguri si Facebook • eBook de Style Guide facut de un stilist cunoscut. Editie limitata! Buget: 2.500 - 3.500 euro + TVA

TASK / AWARENESS

• Facebook Ads • Display Ads • Google Ads • Mobile Ads • SMS Marketing • Big Offline Events

• YouTube Ads • PR Stunts • Blogger Relations

IDEA / AWARENESS

Campanie de anuntare a unui produs mediocru, cu target 500.000 de oameni atinsi.

• Concurs cu 5 bloggeri • Ei devin specialisti in produsul respectiv

• Pagina dedicata pe site • Bloggerii dau saptamanal cate un produs mediocru pe

blog • Oamenii sunt invitati sa intre pe site si sa dea raspuns

pe blog

• Campanii de Ads pe Facebook si Display Buget: 10.000 euro + TVA

SOCIAL MEDIA STRATEGY / LIVE

01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. ALEGEREA CANALELOR 04. TACTICI 05. MASURAREA

Multumesc!