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HRDF-INDCERT
CRITICAL DIGITAL MARKETING SKILLS
by Yathavan A/L Nadarajan
COURSE OUTLINE
INTRODUCTION
This training program will imbue learners with key digital marketing skills. Participants will
learn how to use social media channels for the lead generation process. Participants also
learn how businesses can effectively use digital marketing to create brand awareness &
grow their business.
OBJECTIVES
Get an in-depth understanding of Digital Marketing and it’s processes
Learn how to use key social media channels for your
business
Get an in-depth understanding of the website, SEO, and
PPC
Learn how to execute digital marketing campaigns
Effectively measure your marketing efforts and ROI
COURSE OUTLINE
*FEE Normal Price You only pay 50%
RM4,400 RM2,200! 4-day Course
*Subject to 6% SST
Dates : 3, 4, 10 & 11 April 2020 Time : 9am – 5pm Venue : VSQ @ PJ City Centre
Get
50%
Subsidy from
HRDF INDCERT
Scheme!
Pay
50%
from your
company’s
HRDF levy.
COURSE OUTLINE
COURSE OUTLINE Day 1
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm
MODULE 1 - INTRODUCTION TO DIGITAL MARKETING
• Introduction to Digital Marketing
• Digital Marketing Framework
• Different Social Media Marketing channels
• Digital Marketing Sales Funnel
• Google Trends
• Keyword Research & Analysis
• Keyword Tools
• Social Media Marketing Process
Learning Outcome: Participants will be able to identify the main keywords for their business.
Participants will also be able to plan their digital marketing processes.
MODULE 2 – FACEBOOK MARKETING
• Facebook profile
• Facebook groups
• Facebook events
• Facebook page
• Facebook advertisements
COURSE OUTLINE
Day 2
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm
MODULE 3 - INSTAGRAM MARKETING
• Introduction to Instagram
• How to use Instagram for business
• Insta stories
• IGTV
• Instagram analysis & report
Learning Outcome: Participants will learn about Instagram marketing strategies. Participants will
also learn how to create an Instagram business profile, IGTV and execute Instagram ads.
MODULE 4 - TWITTER MARKETING
• Setting up a Twitter account
• Using Twitter for business
Learning Outcome: Participants will learn how to create their Twitter account and optimize it for
business. Participants will also learn how to generate business and how to execute Twitter ads.
MODULE 5 - LINKEDIN MARKETING
• Introduction to LinkedIn
• How to create an effective LinkedIn profile
• LinkedIn groups
• LinkedIn company page
COURSE OUTLINE
• LinkedIn showcase page
• LinkedIn advertisement
Learning Outcome: Participants will learn how to create a strong LinkedIn profile to build their
personal branding. Participants will also learn how to use LinkedIn features to create business
connections and generate leads. Participants will learn how to create LinkedIn business page and
execute effective LinkedIn ads to reach out to their target customers.
Day 3
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm
MODULE 6 – PINTEREST MARKETING
• Pinterest features
• How to use Pinterest for business
Learning Outcome: Participants will learn how to create Pinterest account. Participants will learn
content creation and content curation techniques.
MODULE 7- CONTENT MARKETING
•Introduction to Social Media content creation
•Content creation tools
Learning Outcome: Participants will be able to draft a 3 month content creation plan for a business.
Participants will also learn content creation strategies.
COURSE OUTLINE
MODULE 8- YOUTUBE MARKETING
• The Power of Video Marketing
• How brands use YouTube for business
• Monetization with YouTube
Learning Outcome: Participants will learn how to use YouTube for business branding. Participants
will be exploring a few case studies on how business successfully leverage on YouTube.
Day 4
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm
MODULE 9 –GOOGLE ADWORDS
•Introduction to Google Adwords
•Plan & execute Adwords campaign
Learning Outcome: Participants will be introduced to Google
adwords. Participants will learn how to create their own Google
adwords campaign.
MODULE 10 – SEO
•Introduction to SEO
•On-page and Off-page SEO techniques
Learning Outcome: Participants will be introduced to SEO. Participants also will be exploring SEO
related tools.
COURSE OUTLINE
MODULE 11- SOCIAL MEDIA PRODUCTIVITY TOOLS
•Introduction to Social Media Productivity tools
Learning Outcome: Participants will be introduced to the latest productivity tools which can help
them to execute social media marketing campaign effortlessly.
METHODOLOGY
Participative and practical - Emphasizing learning through experience, both from structured
activities: Hands-on, video screening, case studies, and exploratory discussions.
COURSE OUTLINE
YOUR TRAINER
YATHAVAN NADARAJAN
BSC (Hons) in Software Engineering
Yathavan Nadarajan is a social media strategist & founder of
Ommtech
Digital Marketing Academy Sdn Bhd, a Digital Marketing
agency. He holds a BSC (Hons) degree in Software
Engineering and has 10 years’ experience in Social Media
Marketing.
An HRDF certified trainer, Yathav has also been approved by Digital Marketing Institute, UK to
conduct Digital Marketing certification programs. He is a seasoned Social Media practitioner and
trainer, helping brands to develop their digital marketing strategies and campaigns. He has
conducted numerous social media marketing training programmes throughout the country as well as
several social media marketing workshops for both SMEs/SMIs. He is a popular invited guest speaker
to various audiences and organizations, sharing his passion for Digital Marketing.
TRAINING EXPERIENCE
10 years in Social Media Marketing, 12 years as in Multimedia Training (including 1
year in e-learning).
QUALIFICATION
BSc (Hons) Computer Science, Major in Information Engineering
HRDF Certified trainer
DMI (Digital Marketing Institute, UK) approved trainer.
PROFESSIONAL CERTIFICATION & ACCREDITATION
Certification Body: HRDF
Certification Title: Train The Trainer
Achievement Date: Feb 25, 2011
Expires: June 13, 2019
COURSE OUTLINE
Certification Body: Google
Certification Title: Google Ads Fundamentals
Achievement Date: June 13, 2018
Expires: June 13, 2019
Certification Body: Google
Certification Title: Google Ads Mobile Certification
Achievement Date: June 13, 2018
Expires: June 13, 2019
Certification Body: HubSpot
Certification Title: Inbound Certified
Achievement Date: May 17, 2018
Expires: June 15, 2020
Certification Body: HubSpot
Certification Title: Content Marketing Certified
Achievement Date: June 22, 2018
Expires: July 21, 2020
Certification Body: HubSpot
Certification Title: Sales Enablement Certified
Achievement Date: Jan 18, 2019
Expires: Feb 16, 2021
INDUSTRY EXPERIENCE
Job Title: Multimedia Executive
Company: Traxmedia Sdn Bhd
Duration: Jan 2007-May 2008
Job Scope:
Involve in multimedia content creation for corporate companies.
Involve in e-learning application creations.
Provide multimedia training to corporate & government sectors.(adobe applications &
website designing)
COURSE OUTLINE
Job Title: Founder & Digital Marketing Trainer
Company: Ommtech Solutions
Duration: July 2008 – Sep 2018
Job Scope: Digital Marketing Training
Job Title: Founder & Digital Marketing Trainer |
Speaker | Consultant
Company: Ommtech Digital Marketing Academy Sdn Bhd
Duration: July 2018-Present
Job Scope:
Digital Marketing Training
Digital Marketing Consultation
DIGITAL MARKETING & E-COMMERCE CONSULTANCY EXPERIENCE
Yathav currently offers consultancy for digital marketing and e-commerce marketing. He is actively
involved in providing e-commerce consultancy for SME clients.
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