crowdfunding for makers

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Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com

TRANSCRIPT

CROWDFUNDING for makers

crowdfunding Maker movement

$10,266,845  

$1,438,765  

$12,814,196  

But it’s not just about money

BUILD A CUSTOMER

BASE

HAVE EARLY PROOF OF CONCEPT

MARKET YOUR IDEA

REDUCE RISK

crowdfunding lets you…

1 Tell a story

1 Show you can execute

Use visuals

Be personal

Facts tell stories sell

Demonstrate your passion

2 Do the groundwork

Calculate costs

research

Analyze risks

plan good campaign!

Delivery Delays

Unfulfilled rewards

Lose money

Unrealistic target

3 make awesome rewards

this awesome.

EARLY bird PRICING

SPONSORSHIP

NEED MORE ideas?

BUNDLING

4 Have a good marketing plan

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Build buzz

Create initial momentum

Update regularly

Manage your community

Final push

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Build buzz

Reach out online & offline

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Build buzz

Make a landing page!

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Create initial momentum

Aim for contributions on 1st day

Launch party!

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Update regularly

Prepare templates Pre-record thank you videos

Schedule Tweets

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN Manage your community

Final push

Let’s recap! 1 2 3 4

Let’s recap! 1 2 3 4

Tell a story Do the groundwork Make awesome rewards Have a marketing plan

Why crowdonomic? Local platform

Marketing specialists

Hands-on campaign support

It’s all about you

Get in touch! alyssa.reinoso@crowdonomic.com @crowdonomic www.crowdonomic.com

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