cultural anthropology and imagineering

CULTURAL

ANTHROPOLOGY

AND

IMAGINEERING

The use of anthropological skills and

methods in defining values

Kees van den Meiracker CA

NHTV Breda

The Netherlands

CH.Meiracker@kpnmail.nl

PROGRAM

• LECTURE

• October 6th 2010 Master of Imagineering 14.00-17.00

• 15.15 brake

• 4 WORKSHOPS 14.00, 14.30, 15.00, 15.30, 16.00, 16.30

• Introduction

• Bingo

• Gullifer

• Mc Donalds

• Alphabet

The Anthropological Approach

• As a Field of Knowledge

Not only the remote corners of the world, but the human experience in different times and places, the accumulated wisdom of humankind

Origin of species

The Anthropological Approach

• Theory, interpretation, and Science

Each realm of natural science faces mysteries of its own and works by guesswork and approximation as well as by precise experiment

FIELDWORK

• The sources of data for

most anthropologists

comes from fieldwork,

intimate participation

in a community and

observation of modes

of behavior and the

organization of social

life.

Limitations of fieldwork

Anthropology has

been a discipline good

at seeing local trees,

but often inadequate in

seeing the forests that

lie beyond.

Use of anthropology

• Youtube

VISUAL ANTHROPOLOGY

• Orientation and Report

• Photography and observation• the critical eye of the camera is an essential tool in gathering accurate visual

information, because we moderns are often poor observers. Its sharp focus might help us

see more and. greater accuracy.

• We see what we want to see. Generally the fragmentation of modern life makes it

difficult to respond to the whole view.

• People with limited technology necessarily have to live in harmony

• Modern life makes it difficult to accomplish a holistic view and understanding the

camera is a mirror with a memory, Leonarda da Vinci describes already the principles.

• It is a optical process not an art process

• The non-verbal language of photorealism is a language that is most understand

intercultural and cross culturally.

Imagineering and Science

• Nothing is easy and there is not one

solution. I wish you all a lot of success by

finding the best answers. I hope that you

find some, by using anthropological tools.

To discover values, meanings, magic, DNA

etc.

• Don’t make things more complicated than

they need to be (William of Ockham 1285-

1349)