cuộc thi người đàn ông hoàn hảo

THANK YOU FOR

BEING WOMEN

CONTENT

WEBTRETHO INTRODUCTION

“THANK YOU FOR BEING WOMEN” CAMPAIGN

SPONSORSHIP

ABOUT WEBTRETHO

Backed by IDG Vietnam in 2007

The largest Vietnamese online community for

women; more than 1 million members with

95% aged from 20 to 30; mainly income of

group A & B.

Growth in 2012

Traffic increased 30.05% reachs 113 695

718 visits/year

Views increased 48.075% reachs

451,424,346 views

“THANK YOU FOR BEING WOMEN” CAMPAIGN

PURPOSES: Strengthen community activities

Create opportunities to efficiently promote brand’s image to 1,000,000 members and more.

CONTENTS: Online Contest: “REAL MAN" 2013

Finale night in 8/3

“REAL MAN” CONTEST

The first male contest

looking for what women and men want: a Real Man

IN ASSOCIATED WITH

MEDIA SPONSOR

MEDIA PARTNERS

REAL ADVANTAGES

Brands directly interact with more than 1.000.000 young man and women

Products placement draw strong impression in viral marketing

3000 people gathering for promoting

Approach wide range by YanTV, IDG’s media partners

Maintain the brand’s reputation by viral marketing for winner.

UNIQUE SELLING POINT

“REAL MAN”

Broaden categories to represent the needs and thoughts of women and men

Bold interaction between contestants and community

Initial criteria: inner and outer beauty

Diverse challenges attract member attention

OTHERS MALE CONTEST

Organized by small community

Weak interaction between contestant and viewer

Monotonous form and criteria

Weak engagement with the community after contest

FORMULATION

Preliminary: open call for entry

Selected 30 candidates

Round 1: selected 20 candidates

Challenge: “EXPOSURE”

Round 2: selected 12 candidates

Challenge: “STYLE”

Round 3: select six candidates

Challenge: HEALTH & STRENGTH

Finale night 10/3:

Time: 18.00P.M – 21.00P.M*

Location: Hồ Chí Minh City*

AWARDS

Winner “REAL MAN”

20.000.000 VND

and sponsor’s gifts

Each of 3 prizes “Most voted"

“Face of sponsor"

“Most talented man"

10.000.000VND

and sponsor’s gift

MEDIA PLAN

Pre-event

Jan 28 – Feb 4

Social Marketing

Event Feb 4 – March

4

Social MarketingTV Channel

Media Mainstream

Post-eventMarch 3 –March 31

Social MarketingMedia Mainstream

K.P.I ESTIMATED

K.P.I Rate

Awareness Upper 1.000.000member and more

Clips 500.000 views/month

Topics 20.000 views/month

Follow on Facebook, Twitter…

100.000 views/week

Email delivery 300.000 emails/month

SPONSORSHIP

“REAL MAN” 2013 organized by Webtretho offers the efficient opportunity for sponsors to spread their brands widely through practical promoting way.

EXCLUSIVE SPONSOR

Sponsor’s value: 20,000 USD

BENEFITS: Brand is oriented in all 4 episodes, air on

YANTV values: 16,648 USD

Banner package on WTT values 12,600 USD

Sampling to 100.000 members values 3,000USD

Brand and product placement in finale night

GOLD SPONSOR

Sponsor’s value: 15,000 USD

BENEFITS: Brand is oriented in 1 episode air on YANTV

values: 5,460 USD

Banner package on WTT values: 12,600 USD

Sampling to 70.000 member values: 2,000 USD

Brand and product placement in Finale night

THANK YOU

• Contact:

• Trinh Thanh Huyen – Sales Manager

• P: 0982226866

• T: 0839798075 (ext: 102)

• Email: huyen.trinh@webtretho.com/