curate, captivate, resonate: engaging the right audience visually with pinterest - bdi 12/12/13...

Curate, Captivate, Resonate: Engaging The Right Audience Visually

with Pinterest

Amanda Pehrson @Crocs @amandapehrson

•  Help to position ourselves as a four-season brand with over 300 styles to offer •  Influence new consumers that our shoe is the perfect balance between

comfort & style

•  Inspire on-the-go women with visual imagery & video that defines the best wearing occasions for all-day comfort

culture

The art of a great visual

story. style

authenticity

simplicity

conversation connectedness

When creating digital content…

Think like an editorial director of a magazine. Great visual content focuses less on a one-time transaction and more on creating a long-term brand halo.

Brands as content creators.

Brands as content creators.

Bridging the gap to your audience: finding the right partners to help tell your story…

MARTHASTEWART.COM DOMINATES ON PINTEREST •  #1 in unique pinners •  23% growth in unique

pinners •  29% growth in new pins •  38% growth in pins per day

Companies of all sizes can be great

storytellers.

authenticity

simplicity

conversation connectedness

style

culture

Social media makes everyone a storyteller. Every individual who makes up the parts of your company can help to tell the story.

Even the biggest brands are starting to publish content that looks user-generated.

Be a curator.

Be inspired.

Thank you!

Amanda Pehrson @Crocs @amandapehrson