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Urban Renewal:Crisis?What crisis?
Rene KooymanColchester 14 March 2013
Creative Urban Renewal:between Creatives
and Urban Area Development
Rene Kooyman
CURE-WEB.EU
Creatives: SMEs
Three criteria:
Staff headcountAnnual turnover
or:Balance sheet turnover
????
Size of Enterprises
EDCCI: Page 64 By sector across CCIs eurokleis 2009
EDCCI: Page 64
Labour Characteristics
• Labour market of the CCIs is complex• Careerwise a high degree of uncertainty • Non-conventional forms of employment; part-time,
temporary contracts, self-employment , free-lancers• Multiple job-holdings; combined other sources• New type of employer; the ‘entrepreneurial individual’ or
‘entrepreneurial cultural worker’• Does not fit into typical patterns of full-time pro’s• Heterogeneity of human resources categories; higher
professional, vernacular, craft industry, any other
CURE-WEB.EU
EDCCI: Page 64
CCIs Market Conditions
• Markets volatile and unpredictable• Promoting business strategies that are embryonic,
provisional, highly responsive• Based on 'intuitive' and 'emotional' knowledge as
much as standard market research• Unpredictable demand conditions; ‘nobody knows’• Entrepreneurs are price takers: accept the prices that
result from supply and demand. None of the players has enough market power to ‘dictate’ prices to the customer (price makers)
CURE-WEB.EU
Cultural and Creative Industries
CURE-WEB.EU
Urbanisation , Knowledge society
EDCCI: Page 64 CURE-WEB.EU
The Urban Dimension
• Territorial consequences: Former Industrial areas in decay: lack of funds, lack of initiatives
• Diversified cultural environments (Jacobs)
• Social integration/identification :belonging and distinction (Bourdieu/Florida)
• Integrated approach:– Physical: bricks and mortar– Social– Infrastructure: networking
The CURE Partners
CURE-WEB.EU
Colchester Borough Council
cre8te, Edinburgh
Grundstücksgesellschaft Kettwig
Stadt Hagen (Lead Partner)
Stad Brugge
Stadt Dinslaken
Lille Métropole
Utrecht School of the Arts
CURE: Creative Urban Renewal
• Creative Zone Innovator: integrated approach to urban, economic, cultural, social and entrepreneurial development
• ABC: Area , Building, Creative entrepreneur• Four Dimensisons:
a. Learning Lab: learning environmentb. Cultural Value Chain: networked alliancesc. Flow of diversity: continuous new impulsesd. Cultural Business Modeling
Creative Zone Innovator
CURE-WEB.EU
How is it done?• Radically re-interpret the area• Define identity and profile• Spread the word; Corporate Communication• Build support networks• Take time• More Dash than Cash
CURE-WEB.EU
Urban Renewal:Crisis?What crisis?
Rene KooymanColchester 14 March 2013
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