cyber media: the online revolution - mobile media in japan 2009
Post on 09-May-2015
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THE
ONLINEREVOLUTION
May 2009
2009
traditional media consumption
is on the decline
the ‘new’ mass media…
internet and mobileis on the
incline
2009will mark the rise of web
and mobile media consumption
around the globe
JAPAN
Japanthe world’s leading digital society
90%of households have
internet access
65% have broadband access
mostinternet accessis conducted bymobile phones
mobile -is it just a teen thing?
SOCIALNETWORKING
Japanese are themost active bloggersworldwide*
Japanese is the No. 1 language used in online blogs!*
*Technorati 2006
approximately 45 million
people use
social network services
Japanese spent more time browsing the(mobile) web than reading newspapers.
In 2007,
HIGHTECHSOCIETY
Since 2006,Japanese havehad access tocost-free digitalterrestrialmobile TV
QR codes the bridge between print and mobile
96% of all mobile handsetshave built-in QR readers
Coca Cola machine JR Station
am/pm store
Sega game arcade
J-Wave e-ticket
DAM Karaoke Club
ANA flight ticket
most mobile
handsets
have built-in
RFID chips
The main usage of the mobile phone is…
…NOT to make phone calls.
ADVERTISING
total advertising spend in Japan today
-4.7%
traditional media spend in Japan today
-7.6%
mobile & internet ad spend in Japan
+16.3%
WHAT THIS MEANS
FOR YOU
go mobile
Less than 10% of all
brands in Japanmaximize the use of themobile platform in theircommunication strategies
Achieve 30%higher user access
from mobile
it’s very personal
and always at arms length
a powerfultouch-point
Mobile is achievingthe highest growth rates
for online ads
Your customers are
already usingmobile internet
users demand access
wherever they are
the brand is not king!
content is king!
are you prepared?
we are!
info@cyber-media.co.jphttp://www.cyber-media.co.jp/
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