THE

ONLINEREVOLUTION

May 2009

2009

traditional media consumption

is on the decline

the ‘new’ mass media…

internet and mobileis on the

incline

2009will mark the rise of web

and mobile media consumption

around the globe

JAPAN

Japanthe world’s leading digital society

90%of households have

internet access

65% have broadband access

mostinternet accessis conducted bymobile phones

mobile -is it just a teen thing?

SOCIALNETWORKING

Japanese are themost active bloggersworldwide*

Japanese is the No. 1 language used in online blogs!*

*Technorati 2006

approximately 45 million

people use

social network services

Japanese spent more time browsing the(mobile) web than reading newspapers.

In 2007,

HIGHTECHSOCIETY

Since 2006,Japanese havehad access tocost-free digitalterrestrialmobile TV

QR codes the bridge between print and mobile

96% of all mobile handsetshave built-in QR readers

Coca Cola machine JR Station

am/pm store

Sega game arcade

J-Wave e-ticket

DAM Karaoke Club

ANA flight ticket

most mobile

handsets

have built-in

RFID chips

The main usage of the mobile phone is…

…NOT to make phone calls.

ADVERTISING

total advertising spend in Japan today

-4.7%

traditional media spend in Japan today

-7.6%

mobile & internet ad spend in Japan

+16.3%

WHAT THIS MEANS

FOR YOU

go mobile

Less than 10% of all

brands in Japanmaximize the use of themobile platform in theircommunication strategies

Achieve 30%higher user access

from mobile

it’s very personal

and always at arms length

a powerfultouch-point

Mobile is achievingthe highest growth rates

for online ads

Your customers are

already usingmobile internet

users demand access

wherever they are

the brand is not king!

content is king!

are you prepared?

we are!

info@cyber-media.co.jphttp://www.cyber-media.co.jp/