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THE
ONLINEREVOLUTION
May 2009
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2009
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traditional media consumption
is on the decline
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the ‘new’ mass media…
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internet and mobileis on the
incline
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2009will mark the rise of web
and mobile media consumption
around the globe
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JAPAN
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Japanthe world’s leading digital society
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90%of households have
internet access
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65% have broadband access
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mostinternet accessis conducted bymobile phones
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mobile -is it just a teen thing?
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SOCIALNETWORKING
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Japanese are themost active bloggersworldwide*
Japanese is the No. 1 language used in online blogs!*
*Technorati 2006
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approximately 45 million
people use
social network services
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Japanese spent more time browsing the(mobile) web than reading newspapers.
In 2007,
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HIGHTECHSOCIETY
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Since 2006,Japanese havehad access tocost-free digitalterrestrialmobile TV
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QR codes the bridge between print and mobile
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96% of all mobile handsetshave built-in QR readers
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Coca Cola machine JR Station
am/pm store
Sega game arcade
J-Wave e-ticket
DAM Karaoke Club
ANA flight ticket
most mobile
handsets
have built-in
RFID chips
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The main usage of the mobile phone is…
…NOT to make phone calls.
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ADVERTISING
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total advertising spend in Japan today
-4.7%
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traditional media spend in Japan today
-7.6%
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mobile & internet ad spend in Japan
+16.3%
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WHAT THIS MEANS
FOR YOU
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go mobile
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Less than 10% of all
brands in Japanmaximize the use of themobile platform in theircommunication strategies
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Achieve 30%higher user access
from mobile
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it’s very personal
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and always at arms length
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a powerfultouch-point
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Mobile is achievingthe highest growth rates
for online ads
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Your customers are
already usingmobile internet
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users demand access
wherever they are
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the brand is not king!
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content is king!
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are you prepared?
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we are!
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[email protected]://www.cyber-media.co.jp/