dana gornitzki

Physical presence in an online world

Rewire London / June 8 2010presented by Dana GornitzkimAnic Inc / MIEN Magazine

Thursday, 12 August 2010

A bit of background2-minute intro to DG

marketing & entrpreneurship

public relations / mAnic

journalism

MIEN - show the site

lead into digital and physical balance

Thursday, 12 August 2010

How do consumers find you? And how do you find your consumers?

traditional (or ‘old’) media?

‘new’ media?

word of mouth?

a combination?

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Media Landscape

‘Old’ model: print, radio, television

‘New’ media: is what online was referred as up to mid to late 2000’s

now media landscape is a strong combination and models have flipped

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Case Study

MIEN Magazine hosted the Parlour

a pop up old style living room dedicated to nostalgic fun and civilised merriment

Like-minded collaborators and sponsors

workshops, activities, physical extension to brand

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Result?

engaged existing readers

press exposure

spiralled into much wider online conversation via blogs + social networks

real life engagement / face to face interaction

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Now...Your brand

what are you selling? showcasing?

who are you reaching?

and what media do they consume?

how do they find your brand?

what does it look like? smell like? taste like?

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Your brand’s reach where are you now in the landscape?

do you have a website? (probably yes)

do you have a Facebook account? (probably yes)

do you have a blog? (probably yes)

Twitter? Foursquare? YouTube? Other social networks?

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One or two volunteers

brainstorming exercise / collaborative

Thursday, 12 August 2010

Keep in touch

revival of mAnic this autumn: media strategy / brainstorming / collaboration /ideation

ideas? stuck? coffee?

dana@nostressnopanic.com

Thursday, 12 August 2010