data.com connect presents: kendra lee - creating a lead generation campaign that gets real results
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Kendra Lee
Create a Lead Generation Campaign That Gets Results
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com
www.klagroup.com
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 2
What’s Your Recognition ROI? Identify the best lead generation
campaign approach
Determine your sales strategy
Create a more effective lead generation strategy
Raise your Recognition ROI
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com
FREE infographic
44
Resources:www.klagroup.com/datacom/RecognitionROI
@KendraLeeKLA #4SalesSuccess
Lead generation has changed
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Calendar invitations
Email campaigns
Social media
BloggingWebinars
Warm calling
Texting
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 6
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 7
@KendraLeeKLA #4SalesSuccess
It isn’t working any more
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@KendraLeeKLA #4SalesSuccess
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4 things to examine
1. Recognition
2. Market
3. Message
4. Strategy
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com
1. Recognition ROI
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@KendraLeeKLA #4SalesSuccess
How well known are YOU?
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@KendraLeeKLA #4SalesSuccess
You must be visible
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@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 13
@KendraLeeKLA #4SalesSuccess
You must be seen
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@KendraLeeKLA #4SalesSuccess
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2. Market
@KendraLeeKLA #4SalesSuccess
Focus on those who:
Need and value it
Can afford it
Niche by similarity
Size, industry, region
Target persona
Need
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Who to target
@KendraLeeKLA #4SalesSuccess
Is your target market the right target market?
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@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com
3. Message
Your message Target market’s trigger events
Your differentiators
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@KendraLeeKLA #4SalesSuccess
Get the message out that
you want them to hear
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@KendraLeeKLA #4SalesSuccess
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Influence their thinking
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com
4. Strategy
The Attraction Trifecta
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@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 22
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com
4. Strategy
The Attraction Trifecta
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@KendraLeeKLA #4SalesSuccess
MIX it up
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@KendraLeeKLA #4SalesSuccess
Lead GenNurture Lead gen Nurture Call leadsNurture
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com
Connect your strategy
Social comm
enting on the issues and content
EventLead Gen Lead Gen NurtureCall leads Nurture
Offer good content
Nurture Nurture Nurture Call leadsLead GenNurture
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@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 26
4 things to examine
1. Recognition
2. Market
3. Message
4. Strategy
@KendraLeeKLA #4SalesSuccess
What’s Your Recognition ROI? Identify the best lead generation
campaign approach
Determine your sales strategy
Create a more effective lead generation strategy
Raise your Recognition ROI
Weekly Sales Tip
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 27
FREE infographic
27
klee@klagroup.com+1 303.741.6636www.klagroup.com
Resources:www.klagroup.com/datacom/RecognitionROI
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com
Let’s connect.
Kendra Lee, PresidentKLA Groupklee@klagroup.com+1 303.741.6636www.klagroup.com
© 2015 KLA Group, LLC. All rights reserved.Except for the inclusion of brief quotations in a review, no part of this presentation may be reproduced or utilized in any form or by any means, electronic or mechanical, including but not limited to photocopying, recording, emailing or by any information storage and retrieval system, without permission in writing from KLA Group.
Kendra LeeKendraLeeKLAKLA Group
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