data.com connect staff present: data quality enhancements

#2015ConnectCon @connectmembers facebook.com/connectmembers#2015ConnectCon @connectmembers facebook.com/connectmembers

Connect Data QualityHawro Mustafa(DataSpace)Product Management Director, Data.com Connect

Joshua D’Antuono(SuperIron31)Director, Data Operations - Data.com

• New Domain + Company Management Features• Bulk Contribution Enhancements• Telephone Disconnect Processing• Bounce Report Processing Improvements• Detecting + Preventing Fraud

• Anti-Fraud Activities• User Trust Score• Rookie Tier

Agenda

New Domain + Company Features

Joshua D'Antuono

[email protected] I added title slides before each topic to give us a chance to quickly introduce the topic before throwing stats at people. This way their attention is on "what are we talking about now" vs. interpreting data immediately.

New Domain + Company Management Features5 New Community Features

Update Domain

Delete Domain

Add Domain

Move Domain

Merge Companies

1 New Stewardship Feature

Remove Company

...Enabling DQ Improvements On

3,000+Companies with

2.3 million+Associated Contacts

Bulk Contribution Enhancements

Bulk Contribution Enhancements

70% avg. accept rate

82% avg. accept rate

• Data science solution using Naive Bayes Classifier

• Designed to address top issues with bulk contribution: column mapping errors

• Final version of the model launched in early May 2015, leading to a 12% overall avg. increase in acceptance rates to date

Bulk Contribution File Acceptance Rates by Month RejectedAccepted

Feature Complete

Telephone Disconnect Processing

Telephone Disconnect Processing

83%

12%

5%

5% deactivated

95% updated

A Telephone Quality Pilot was conducted by the Data Stewardship team with 20k selected contacts.

Many contacts with disconnected phone numbers could be improved and left active in Connect.

A small subset should be deactivated until an active phone number is provided by the Community.

~2 million contact phone numbers are to be run through this process in 2015.

Telephone Quality Pilot Results DisconnectedActiveUnknown

Bounce Report Processing

Data Analyst Observations and

Monitoring

Data Defender Feedback to Data Stewardship Team

Community Feedback via Corner Posts and

Support Cases

Bounce Report Processing Feedback

Joshua D'Antuono

[email protected] [email protected] I'd like your feedback on this slide. In order to introduce the topic of bounce report (DaffyHope) issues and our recent solution, I need to set the stage with the historical concerns.I personally like the idea of exposing community feedback/input from the last couple of months to illustrate that we listened and we do understand the frustration - while keeping it positive ("we get your frustration with what is a complex and often changing world of bounce codes"). My perception is that the audience might have a laugh or at least feel some satisfaction/catharsis with having the grievances aired and recognized by us. Any objection?

DaffyHope51 is contributing facts into a

complex system of historical data.

Some bounce codes are ambiguous in nature.

Bounce codes received by DaffyHope51 are constantly changing.

Bounce Report Processing Challenges

Analysis methods allow us to more quickly react to new feedback from

the Community.

Should greatly reduce the impact of

DaffyHope51’s actions on contact data.

Based upon feedback and examples provided

by the Community + detailed data analysis.

Bounce Report Processing Solution

Detecting + Preventing Fraud

Detecting + Preventing FraudAnti-Fraud Activities

Data Stewardship Team

Community Reports

Data Defender Reports


Registration Features

Anti-Fraud Activities


User Trust Score

Community Reports Patterns of Activity

Timing of Actions






Rookie Tier5 Actions Per Day

Points Delay

Heavily Monitored

User Trust Score


Timing of Actions






Rookie Tier5 Actions Per Day

Points Delay

Heavily Monitored

User Trust Score


Timing of Actions

Weekly Member Locks by Type UTSManual


Contribution Volume of Locked Members By Registration Week 5+1 - 4

Detecting + Preventing Fraud: Impact

Contact Updates Locked Members By Registration Week Volume

Q&A

Joshua D'Antuono

Hey [email protected] give the broad agenda I'm wondering if we should state at the beginning to hold questions until the Q&A portion?

#2015ConnectCon @connectmembers facebook.com/connectmembers#2015ConnectCon @connectmembers facebook.com/connectmembers

Thank You!Hawro Mustafa(DataSpace)Product Management Director, Data.com Connect

Joshua D’Antuono(SuperIron31)Director, Data Operations - Data.com

data.com connect staff present: data quality enhancements

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