david newman philadelphia business journal supercharge your marketing for 2014
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e: david@doitmarketing.com | p: 610.716.5984
Supercharge Your Marketing for 2014!
David Newman
e: david@doitmarketing.com | p: 610.716.5984
To Get Media – BE the Media!
• Please tweet: @dnewman • Video contest • Photo contest • I need help...
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
3 Speakers You NEVER!Want to Follow...
e: david@doitmarketing.com | p: 610.716.5984
3 Speakers You NEVER!Want to Follow...
e: david@doitmarketing.com | p: 610.716.5984
3 Speakers You NEVER!Want to Follow...
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
Your notes will be about !YOUR BUSINESS - not my slides...
• Define • Organize • Implement • Track
= = = =
Want to do it Will do it Do it! (V-N-D) Did you do it?
e: david@doitmarketing.com | p: 610.716.5984
Your notes will be about !YOUR BUSINESS - not my slides...
Ninja note taking: 1. “Easily Doable” 2. “Major Impact”
e: david@doitmarketing.com | p: 610.716.5984
Decide Who YOU Are
Define
What I am passionate
about
Who I am passionate
about
What THEY are passionate
about
e: david@doitmarketing.com | p: 610.716.5984
Decide Who’s NOT for you
Define
e: david@doitmarketing.com | p: 610.716.5984
Niche, Specialty, Lens, Expertise, Secret Sauce, FSB difference
Define
e: david@doitmarketing.com | p: 610.716.5984
Organize
4 Levels of Marketing Strategy
Tactics
Initiatives
Action Steps
e: david@doitmarketing.com | p: 610.716.5984
Ooooo... Twitter! Shiny!!!
e: david@doitmarketing.com | p: 610.716.5984
Organize
EXAMPLE Strategy: Internet marketing
Tactic: Social media
Initiative: Start using Twitter
Action: Set up 20 tweets in Hootsuite by Friday
e: david@doitmarketing.com | p: 610.716.5984
Organize
e: david@doitmarketing.com | p: 610.716.5984
Organize
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
Implement
e: david@doitmarketing.com | p: 610.716.5984
LESS Marketing = MORE Success
Implement
Stop hedging your bets
Choose fewer, smarter and more effective tools
e: david@doitmarketing.com | p: 610.716.5984
Where’s the Beef? Expertize! Repurpose
Blogs into…
Articles into…
Special Report into…
Speeches into…
Book into…
Podcasts into…
Audio CDs into…
Videos into…
? ? ? Implement
e: david@doitmarketing.com | p: 610.716.5984
Thought Leadership Marketing
Personalized Professional Public Relations 1. Speaking (Visible) 2. Writing/Content (Credible) 3. Social Media (Shareable)
1 + 2 + 3 = Experts Win!
TM
e: david@doitmarketing.com | p: 610.716.5984
Laser Focus Your Marketing So EVERYTHING Gets Easier:
WHO? Implement
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
Secret to Success...
Implement
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
Track Connections - LinkedIn 1. I’d like to put my professional network on LinkedIn at your disposal. After we connect, if there's someone to whom you'd like a personal introduction, just let me know. Thanks in advance.
2. I’m glad to be connected to you on LinkedIn and wanted to reach out to you personally. My expertise is in _______. If a brief conversation about your situation would be valuable, I’d be glad to brainstorm with you. [Name] [Phone]
Track
e: david@doitmarketing.com | p: 610.716.5984
Track Outreach - Email Hi [NAME], I'm not sure if you can help me, but I am hoping you might point me in the right direction. Would you happen to know who is responsible for _______? I am not sure if a [Program/Service/Product] like this is a good fit for you or not (from what I saw in the Business Journal, I think it might be), and I would like to connect with the right person to find out. Any help you could provide would be very greatly appreciated. Warmest regards, [YOUR NAME]
Track
e: david@doitmarketing.com | p: 610.716.5984
Track Phone Calls Hi Susan, This is David Newman. I work with [WHO] who want to [OUTCOME] and [FSB RESULT]. I’m calling to see if a program like this might be valuable for your [team].
Track
Hi Susan, This is Jane Buck. I work with bankers who want to get more small business banking customers and boost both deposits and lending. I’m calling to see if something like this might be valuable for your members. Hi Susan, This is Betsy Ross. I work with cancer patients who want to feel good and look great even during treatment. I’m calling to see if a program like this might be valuable for your patients and nurses.
e: david@doitmarketing.com | p: 610.716.5984
You just need a HUG
• Hunger to play BIGGER • Urgency to act BOLDER • Game plan to get BETTER...
e: david@doitmarketing.com | p: 610.716.5984
Make Sure This Sticks!
• YOUR Biz Card = Free tools and this PPT • Write on back: FREE20 or REFER • Email your photos and videos to
david@doitmarketing.com !
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