day1
Post on 08-Oct-2015
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Positioning Product differenciationMarketing Strategies for SMEs in Bahrain
cost leadership brand legacy
BrandingA name, logo or anything associated with the brand which has a better customer recall brand image arise from customer experience.
Pricingconsider :- cost competitors price value to end user
Distributionselecting channels which best support the operation.
NamingMarketing Tools for SMEs
uniqueness recallable relevance to business
Messaging short & precise catchy
Corporate identity
Websites helps enhance customer experience initiate campaigns wider reach
Sales tools & techniques
Recruiting finding the right talent enhances operational efficiency
C.R.M integrates marketing ,sales &customer service results are evident
Customer Acquisition
Planning Process
Sales Process from prospecting to after sales consulting
Campaign Planning selecting the theme selecting suitable media
Marketing Plan a concrete marketing plan helps implement the marketing ideas & strategies within budget constrains.
Traditional media
Direct Mail effective for targeted campaigns measurable results
Publicity PR activities raising awareness both on internet & print medias.
Eventsa well planned event could help reach out higher prospects.
Digital Media
SEO & SEM search engines are the free source of information for customers. average customers uses search engine for their purchase decision making process. can gain upper hand through SEO & SEM.
Online advertising campaigns over online media are inexpensive and liberal in testing innovative ideas.
Social Media effective medium to contact ,connect and communicate with customers. EmailManagement
Customer retention customer loyalty programmes helps cross selling/upselling
biz devcan leverage from each others efficiency.
Sales Management
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