delight! - how to turn your customers into your biggest fans

Delight.Joey Borane

VP of Marketing

[ InboundPHX ]

What do we mean “DELIGHT?”[ enroll ]

Why should you care?

[ impact on the funnel ]

Marketplace Customers

You are just a commodity.[ tough love ]

Get your brand together.

Your core offeringYour core offering.

[ qualitative differentiation ]

[ brand ]

Premise.[ Yum! Cake! ]

Be a giver.

Delighting customers is more than saying “Thank you.”

[ once they say ‘yes’ ]

Extend the relationship.

[ breaking your promise can be unrecoverable ]

Deliver on your promise.

“Don’t hide.”

Everything today applies.[ marketing best practices ]

Delight your customers.

Great [ ] appreciate people and respect the individual.

marketing activities

companies

Superior marketing knows not to treat everyone the same.

[ that’s why we say ]

Jargon alert: “Persona."

Individuals have different perspectives.

[ look through your audience’s eyes ]

An experiment.

Uni-corn.

Marketing activities depend on where you are on the marketplace spectrum.

[ be potent ]

Brand to Consumer – Business to Business

[ brand to consumer ] [ business to business ]

[ focus on emotion – individual ][ shorter sales cycle ][ impulse buy ]

[ focus on benefits - organization ][ longer sales cycle ][ consultative sale ]

People know who they are and they know what they want.

[ eliminate clutter ]

Information & Action

Tips for connecting with the human animal.

[ primal instincts ]

Put nature on your side.

Speak in the affirmative.[ the mind needs direction ]

Another experiment.

Ideas for delighting customers.[ jedi mind control ]

Successful, actual tactics.

[ brand to consumer ] [ business to business ]

Give them a way to show they are loyal. Create a conduit to share their success.

Customer testimonials & case studies.

[ brand to consumer ] [ business to business ]

Loyalty reward program with tiers. Special access to insiders and experts.

Create an Inner Circle.

[ brand to consumer ] [ business to business ]

Offer a “Secret Files” training class. Host a tailored Webinar.

Share knowledge.

[ brand to consumer ] [ business to business ]

“Try for Free” offer. Allow customers to participate in design.

Skip the survey: Test Drive!

[ brand to consumer ] [ business to business ]

Remember a special date. Mention a press worthy win.

Use data & make them feel important.

[ brand to consumer ] [ business to business ]

Send a note or a gift. Throw the team a party.

Say “Thank you."

It all comes back to…[ persona ] [ content ] [ action ]

Put the activities in place to give individuals what they want – with WOW.

Drop me a note.

joey.borane@baileymarketing.com or visit baileymarketing.com

[ let’s talk again ]

Turn looks into leads… and leads into sales.

[ expert marketing ]