ENGAGING WITH YOUR FANS

Users are spending time on Facebook & engaging with favorite Brands

Be a part of the

conversation!

Business Insider - http://www.businessinsider.com/chart-of-the-day-time-spent-on-facebook-2011-9

16%

Engagement Best Practices

Be Timely▪ Highest engagement occurs on

Thursday & Friday for travel brands

▪ Match the theme of your post with relevant holidays, current events and other trends

1

Be Predictable▪ Set up a conversational

calendar to consistently engage with your Fans

▪ Create an authentic brand voice

▪ Engage in two-way conversations - make sure to respond to Fan posts

2

Engagement Best PracticesUse Visuals▪ Visuals drive engagement

and are easy to consume - focus on simple, eye catching, videos and photos

3

5 Leverage Contests▪ Encourage Fans to share

photos, experiences, invite others to be rewarded by your brand

▪ Leverage your partnerships to cross promote

Guide Your Fans▪ Tell them how you want

them to engage

4

Engagement Best PracticesAmplify Your Posts▪ Sponsored Stories increase engagement and leverage the

network of friends of connections

6

Fans are more valuable when they impact their friends

Facebook 800MM users

Friends of fans6.5MM friends

Fan base50K fans

ENGAGEMENT EXAMPLES

Fan of the WeekFacebook.com/Bettycrocker

Each week, Betty Crocker chooses a Fan of the Week based on fan activity, and then posts the fans picture as their profile image for the week, with a caption explaining why they are the fan of the week

This, Or That?Facebook.com/Jeep

Each week, Jeep posts a picture asking fans which type of Jeeping activity within a theme they would prefer. Fans comment below the photos with their preferences

Caption ContestFacebook.com/motosuperstore

Each week, Motorcycle Superstore posts a funny photo and asks fans to come up with the best caption. The best ones are chosen, and then re-posted with the finalists and they ask users to vote. Votes are tallied, and the winner gets notoriety on the page.

Monthly ThemeFacebook.com/aflacduck

Aflac Duck chooses a monthly theme to engage the fan base around. It generally starts with asking the fan base what theme they want to do next, and once one is chosen, the page asks a daily question related to that theme.

Personalized Fan ResponsesFacebook.com/greenworks

Fans love to see pages interact with them individually, and are often surprised to see someone is listening. Respond when possible directly to fans, even if just to thank them for feedback. They will appreciate knowing you are listening.