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Grant agreement No. 696074
Deliverable 3.2 Marketing materials
Funded by the Horizon 2020 Framework Programme of the European Union
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
Deliverable Deliverable title
Related Work Package: WP3
Deliverable lead: Arctik
Author(s): Riikka Pohjankoski, Cédric Hananel
Contact for queries cedric.hananel@arctik.eu
Grant Agreement Number: 696074
Instrument: H2020
Start date of the project: 01.03.2016
Duration of the project: 37 months
Website: www.dominoenergy.eu
Dissemination level of this document
X
PU
Public: This document reflects only the author's view. The Executive Agency for Small and Medium-sized Enterprises is not responsible for any use that may be made of the information it contains.
PP Restricted to other programme participants (including the Commission Services)
RE Restricted to a group specified by the consortium (including the European Commission Services)
CO Confidential, only for members of the consortium (including the European
Commission Services)
Versioning and Contribution History
Version Date Modified by Modification reasons v.01 31 August Riikka Pohjankoski
(Arctik)
v.02 13 January Riikka Pohjankoski (Arctik)
Updated with new communication materials following EC feedback on the Deliverable
v.03 18 July 2017 Bethany Keeley (Arctik) Updated with new communication materials following EC feedback on the Deliverable
v.04 23 November 2017
Bethany Keeley (Arctk) Updated following EC feedback on the Deliverable
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
Table of contents Deliverable 3.2: Marketing materials ......................................................................... 4
Online marketing materials ............................................................................................. 4 Facebook page and profile pictures ........................................................................... 5 Play the energy-saving game gif ................................................................................ 7 App teaser .................................................................................................................. 7 Short project description for DOMINO Facebook page .............................................. 8 App ............................................................................................................................. 9
DOMINO website mock-ups ..................................................................................... 19 Website tips .............................................................................................................. 23
Offline marketing materials ........................................................................................... 28 1.2.1 Door hanger ................................................................................................................. 28 1.2.2 Flyers ........................................................................................................................... 31 1.2.3 Post card ...................................................................................................................... 38 1.2.4 Poster ........................................................................................................................... 40 1.2.5 Roll-up .......................................................................................................................... 43 1.2.6 Rules ............................................................................................................................ 45 1.2.7 Stickers ........................................................................................................................ 48 1.2.8 Welcome document: ‘Which appliances to select?’ ..................................................... 49 1.2.9 PowerPoint presentation of the project ........................................................................ 52 1.2.10 DOMINO short description ....................................................................................... 54 1.2.11 Media pack ............................................................................................................... 55
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
Deliverable 3.2: Marketing materials
A range of marketing materials for online and offline marketing of the Challenge have been produced, ranging from flyers to door hangers and postcards. The various marketing materials developed are listed below.
In addition, three promotional videos have been produced as part of the marketing campaign (reported in a separate deliverable D3.3) and the Facebook advert campaign is on-going with new posts being continuously created and published (reported in a separate deliverable D3.5).
Online marketing materials A number of online marketing materials have been developed, including the creation of the DOMINO Facebook page to enable the running of the Facebook advert campaign and the development of initial online marketing materials (gif, App teaser, punchy description) to be used on the Facebook page (see Sections 1.1.1 – 1.1.4).
In addition, the DOMINO App (see Section 1.1.5) and the DOMINO website (see Section 1.1.6) have been designed in line with the visual identity of the project.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
Facebook page and profile pictures Facebook page
Profile pictures
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
Play the energy-saving game gif
The gif can be viewed via the following link: www.dominoenergy.eu/media/img/teaser.gif
App teaser
The teaser can be viewed on the DOMINO Facebook page: www.facebook.com/Dominoenergy/?fref=ts
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
Short project description for DOMINO Facebook page
The full description can be viewed on the DOMINO Facebook page: www.facebook.com/Dominoenergy/
The description is available also in other project languages.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
App
The different screens for the DOMINO App have been developed. Some screens might look slightly different in the final version of the App since the design will be adjusted as the pilot testing of the App progresses.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
DOMINO website mock-ups The DOMINO website mock-ups include: Challenge, Project and registration pages.
Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union
Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
Website tips Visuals have been designed for ten energy-saving tips to be added on the website:
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
Offline marketing materials
1.2.1 Door hanger
A set of door hangers have been designed to be sent within the Smart Plug boxes in Brussels and Berlin. For Italy, the regional partner ANEA considered that door hangers are not a useful recruitment tool in the context of Naples and its province.
An image of the door hanger in English can be found below, after which links have been included to access all language versions.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
All language versions:
EN: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Door%20Hanger/EN/DOMINO- DoorHanger-EN.pdf
DE: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Door%20Hanger/DE/DOMINO- DoorHanger-DE.pdf
FR:
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
https://dl.dropboxusercontent.com/u/474256963/DOMINO/Door%20Hanger/FR/DOMINO- DoorHanger-FR.pdf
NL: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Door%20Hanger/NL/DOMINO- DoorHanger-NL.pdf
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
1.2.2 Flyers Three different flyers have been produced for the three main target audiences of the Challenge: - Andrea – An entrepreneur who is interested in learning about the business models
of different companies - Camilla – LOHAS (Lifestyles of Health and Sustainability) - Steve – A young professional who is using the Internet and ICT devices and
arranges his life around the opportunities such tools offer
The flyers have been produced in both web and print formats so as to enable their upload online and printing by regional partners.
Images of the three flyers in English are provided below. The second page remains the same in all flyers. Other language versions are accessible via links provided after the images.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
All language versions (in print format):
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
EN: https://www.dropbox.com/sh/v7z1a9xymavxaw7/AABL6PoKLGseAMHGYb62sfbNa?dl=0
DE: https://www.dropbox.com/sh/9xyjeulnyfhthfq/AACW7GOOV3lyQGt0BuubJqhsa?dl=0
FR: https://www.dropbox.com/sh/1uk1zhqk0gzuohj/AADJNerFzTK-TM96d9pR4tRZa?dl=0
IT: https://www.dropbox.com/sh/copj9ttselu546v/AABZZwEgb7KJP7hyr9ugYXsja?dl=0
NL: https://www.dropbox.com/sh/sevg6hbquk7xt4s/AAC4zjeUfvghYdiXpYG5M4gVa?dl=0
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
1.2.3 Post card A DOMINO-themed postcard was designed for regional partners in Berlin. Like flyers, the postcard was produced for the three different audiences. Images of the different cards are provided below. The back side of the card remains the same for all three.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
1.2.4 Poster Similarly to flyers, three A1 posters have been produced for the three main target audiences of the Challenge: - Andrea – An entrepreneur who is interested in learning about the business models
of different companies - Camilla – LOHAS (Lifestyles of Health and Sustainability) - Steve – A young professional who is using the Internet and ICT devices and
arranges his life around the opportunities such tools offer
The posters have been produced in both web and print formats so as to enable their upload online and printing by regional partners.
Images of the three posters in English are provided below. Other language versions are accessible via links provided after the images. As in the video, the message of the money to be won, serves as a short pitch to our audience. More detailed information on the vouchers (worth 500 Euro) will be provided on the website.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
All language versions (in print format):
EN: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Poster/Domino-Poster-A1- EN.pdf
DE: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Poster/Domino-Poster-A1- DE.pdf
FR: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Poster/Domino-Poster-A1- FR.pdf
IT: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Poster/Domino-Poster-A1-IT.pdf
NL: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Poster/Domino-Poster-A1- NL.pdf
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
1.2.5 Roll-up A roll-up banner based on the design of the flyers and posters was produced in English and for the Italian regional partner ANEA.
An image of the roll-up banner in both English and Italian can be found below.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
1.2.6 Rules A document explaining the rules of the Challenge has been put into layout. It still needs to be finalised with the concrete dates of the challenge and some final weblinks. The document will then be downloadable from the website. An image of the English version of the document can be found below together with links to all language versions.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
All language versions:
EN: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Rules/pdf/DOMINO-Rules- EN.pdf
DE: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Rules/pdf/DOMINO-Rules- DE.pdf
FR:
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
https://dl.dropboxusercontent.com/u/474256963/DOMINO/Rules/pdf/DOMINO-Rules- FR.pdf
IT: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Rules/pdf/DOMINO-Rules- IT.pdf
NL: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Rules/pdf/DOMINO-Rules- NL.pdf
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
1.2.7 Stickers Stickers for the five smart plugs and the 6th joker plug have been designed to allow numbering of the plugs. The stickers will be attached to the plugs that will be sent to the Challengers.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
1.2.8 Welcome document: ‘Which appliances to select?’
A welcome document including instructions on the appliances that can be selected and that we recommend to select has been designed. The document will go on the website as well as inside the Smart Plug Box sent to players.
An image of the English version of the document as well as links to the other language versions can be found below.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
All language versions:
EN: https://dl.dropboxusercontent.com/u/474256963/DOMINO/which%20appliance%20to%20s elect%20%28word%29%20_%20welcome%20player/Pdf/DOMINO-Document-RV-EN.pdf
DE: https://dl.dropboxusercontent.com/u/474256963/DOMINO/which%20appliance%20to%20s elect%20%28word%29%20_%20welcome%20player/Pdf/DOMINO-Document-RV-DE.pdf
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
FR: https://dl.dropboxusercontent.com/u/474256963/DOMINO/which%20appliance%20to%20s elect%20%28word%29%20_%20welcome%20player/Pdf/DOMINO-Document-RV-FR.pdf
IT: https://dl.dropboxusercontent.com/u/474256963/DOMINO/which%20appliance%20to%20s elect%20%28word%29%20_%20welcome%20player/Pdf/IT%20-%20DOMINO-Document- RV_ita.pdf
NL: https://dl.dropboxusercontent.com/u/474256963/DOMINO/which%20appliance%20to%20s elect%20%28word%29%20_%20welcome%20player/Pdf/DOMINO-Document-RV-NL.pdf
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
1.2.9 PowerPoint presentation of the project
A 25-slide PowerPoint presentation on the project has been prepared for partners to use to present the DOMINO project and Challenge. The presentation has been prepared in English but can be translated and modified according to the audience.
Examples of some slides (slides 3, 6, 12, 23) of the PPT presentation can be found below. The full PowerPoint presentation can be accessed via the following link: https://dl.dropboxusercontent.com/u/474256963/DOMINO/Domino_PPT.pptx
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
1.2.10 DOMINO short description A short DOMINO description has been produced. The description is meant to be used especially by regional partners in communicating about the Challenge to e.g. multipliers, in newsletters, etc.
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Funded by the Horizon 2020 Framework Programme of the European Union Grant agreement No. 696074
1.2.11 Media pack
A media pack is being prepared and will be published online and given to local partners for dissemination amongst local media for dissemination of project result purposes. Arctik will see with partners on the type of media that would ideally be targeted in each region so the media pack can be created with this in mind.
The media pack will be prepared in English and will include a press release, the 3 videos already produced and max. 3 short articles, each from the point of view of the 3 personas, i.e. technology-focused, entrepreneur-focused and environmental protection focused. These can be sent to partners for translation and used as they best see fit.
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